Nine Babies Die Each Day in Australia - Today is Red Nose Day: Support SIDS and Kids

Nine babies die each day in Australia due to health complications at birth, stillbirth and SIDS.

SIDS and Kids are urging all Australians to show their support today on Red Nose Day, so they can continue to help save babies lives and provide support to those 3500 Australian families who suffer the death of a baby each year.

Sarah and David Fear’s son Oscar was stillborn on Father’s Day last year.

“You never think it’s going to happen to you, but then it does and your whole world falls apart. We were able to spend some precious time with Oscar, cuddle him, kiss him, and tell him he was loved. We’re glad we got that.”

“The services provided to us by SIDS and Kids are invaluable, just having someone there to support you and tell you they’ll always be there was so important. At Oscar’s funeral we asked all our family and friends to donate to SIDS and Kids instead of buying flowers.”

SIDS and Kids not only specialise in SIDS, they provide support services along with research into the causes and prevention of all sudden death of babies during pregnancy, birth, infancy and childhood. They educate thousands of parents, carers and health professionals on how to reduce the risk of SIDS and fatal sleeping accidents.

SIDS and Kids Australia CEO Associate Professor Leanne Raven says there are still so many Australians who go through the heartbreak of losing a baby or child;

“Since 1988, we have helped thousands of Australians through the unimaginable grief of the death of a baby or child. For every one baby or child that dies, more than 60 people may be impacted and require counselling and support,” Associate Professor Raven said.

Volunteers are out in force on the streets today selling Red Nose Day products and a host of retailers are selling merchandise until the end of the month. Schools have also been getting in on the Red Nose Day action this year, with the introduction of a schools program seeing hundreds of schools throughout the country learning about the cause and hosting fundraisers at their school.

Today is the 28th Red Nose Day Supporters can get involved by purchasing a Red Nose, any Red Nose Day product or making a donation. Visit