Red Nose is proud to announce the appointment of respected journalist and author Tracy Vo as our newest Bereavement Ambassador. Tracy brings deep compassion and strength to the role, shaped by her experience of losing her son, James at five months pregnancy.

As we mark the eighth Say Their Name Day today, today, Wednesday 25 March, Red Nose is honoured to walk alongside Tracy in remembering James, and in supporting families across Australia who have experienced the heartbreaking loss of a pregnancy, stillbirth, the death of a baby or child.

“We are honoured to say James’s name this Say Their Name Day,” said Amy Cooper, Red Nose CEO. “Tracy’s courage in sharing her story ensures other bereaved families know they are not alone. Her voice helps break the silence, reduce stigma, and strengthen the support available to parents across Australia.”

Tracy Vo on why Say Their Name Day is important

Tracy shared why Say Their Name Day holds such profound meaning for her and her family.

“Say Their Name Day is so important because hearing our child’s name is like a hug for the soul,” Tracy said. “It tells us that our baby mattered, that their life is remembered, and that we do not have to carry their memory alone. For families like mine, acknowledgement is everything. It brings comfort on the days when grief feels overwhelming, and it reminds us that our children continue to have a place in the world.”

Tracy added, “If sharing James’s story helps even one family feel seen, supported, or less alone, then his life continues to make a difference. That is why I am honoured to join Red Nose and to stand with the many brave parents who love and grieve their babies and children every day.”

What Tracy Vo will be doing

In her ambassador role, Tracy will help raise awareness of Red Nose’s vital services, including 24/7 bereavement support, counselling, community programs, and remembrance initiatives such as Say Their Name day.

“Acknowledging and saying the names of babies who are no longer with us is a powerful reminder that every life, no matter how brief, matters,” Amy Cooper said. “We are incredibly grateful Tracy has chosen to stand with us to help ensure every family receives the support, compassion, and acknowledgement they deserve.”

In loving memory of James

Tracy has set up a fundraiser in James’s name to remember him this Say Their Name Day and always.

Red Nose looks forward to working closely with Tracy as we continue our mission to support bereaved families and save little lives through research, advocacy, and education.

To get involved with Say Their Name day you can share a name on our memorial wall, set up an in loving memory fundraiser or host an event. Learn more at www.saytheirname.org.au

Media enquiries:

Fiona Jordan

marketingrequests@rednose.org.au

0402 846 867