Sydney’s Royal Botanical Gardens to host first Red Nose Walk to Remember 

Red Nose’s Walk to Remember is returning and will be held for the first time at the iconic Royal Botanic Gardens on Saturday 25 October 2025, at the Band Lawn and Maiden Pavilion. 

Held during Pregnancy and Infant Loss Awareness Month, the Walk to Remember offers a symbolic way for families and the community to come together, share their experiences and break the stigma surrounding pregnancy and infant loss. The event provides a supportive space for bereaved families to honour and remember the little ones who died before taking their first steps. 

Each year in Australia, approximately 3,000 babies die suddenly and unexpectedly, and one in four pregnancies ends in miscarriage. 

The event will commence at 2pm with a formal ceremony, including speeches from bereaved parents. Participants will then embark on a reflective walk, symbolising the steps their children never had the chance to take. Registered families will receive a pinwheel, representing the wheel of life. 

The Walk to Remember is open to all, including parents, siblings, extended family members, friends, and professionals who support bereaved families. Free tickets are available for those in need. 

Red Nose CEO Amy Cooper emphasised the significance of these gatherings.  

“These heart-warming gatherings go far beyond just remembering. They provide a loving space to embrace grief, pay tribute to, and cherish the precious little lives we’ve lost. At our Walk to Remember events, Red Nose aims to bring together families, friends, and support networks, helping to break the stigma surrounding pregnancy, baby, and child loss,” Amy said. 

Bereaved mother and event organiser, Nerida Rosenthal whose daughter Mia was stillborn, says the event is particularly meaningful for bereaved families. 

“Being able to take the steps for Mia is deeply personal. It’s a rare opportunity to publicly acknowledge the space our daughter holds in our lives. The Walk to Remember is not only a day of remembrance and connection for bereaved families, but also a powerful way to break the silence and reduce the stigma surrounding pregnancy, baby, and child loss,” Nerida said. 

“The event will bring together over 80 bereaved parents and families who will take the symbolic steps their little ones never had the chance to. It is a supportive event that will be filled with heartfelt moments – a bubble release, live music, family stories and a space for remembrance,” Nerida said. 

The event to be MC’d by Deborah George from Serenity Family Funerals, will also include speaker Hannah Fitzpatrick of Olive & Kin who will share her family’s story during the service. Olive & Kin hand craft urns for babies free of charge for grieving parents in memory of Olive Fitzpatrick. 

Other activities at the Walk to Remember include: 

  • A series of lawn games to help bring lightness and joy to the post-walk gathering – a lovely contrast that demonstrates grief and connection can coexist. The lawn games are handcrafted by AJ and the Men at City North Men’s Shed. 
  • Music by Ben Marshall from Evergreen Music. 
  • Cookies for guests to enjoy during afternoon tea, generously donated by Butterboy. 
  • Light refreshments and catering for afternoon tea. 

To register for the Sydney Walk to Remember, visit rednose.org.au/events/walk-to-remember-2025-sydney-nsw/  

The Red Nose Grief and Loss Support Line is available 24/7 for anyone affected by the loss of a pregnancy, stillbirth or death of a baby or child on 1300 308 307. 

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Media contact: marketingrequests@rednose.org.au or call 0402 846 867

 
About Red Nose Australia 

Red Nose is Australia’s leading authority on safe sleep, safer pregnancy advice, and bereavement support for those affected by the loss of a pregnancy, stillbirth, or the death of a baby or child. 

Through world-class research, education and bereavement support services, Red Nose delivers life-saving education and heartfelt support through programs that prevent the sudden death of babies and children – and care for families when the unimaginable happens. 

Supporting Families with Babies in Neonatal Intensive Care (NICU)

Red Nose supports a compassionate approach to paid parental leave for families of premature and unwell babies

Every year in Australia, thousands of families face the unexpected reality of having a baby born premature or unwell. For many, those first days and weeks of parenthood are spent in the Neonatal Intensive Care Unit (NICU) or Special Care Nursery (SCN), surrounded by monitors, medical teams, and uncertainty.

At Red Nose, we know that the early moments between a baby and their parents are powerful. The sound of a parent’s voice, a gentle touch, and time spent together all help babies thrive — physically, emotionally, and developmentally. For parents, these moments are the foundation of lifelong connection and confidence.

The challenge for neonatal families

Parenting a baby in neonatal care is one of the toughest experiences a family can face. It brings emotional stress, financial pressure, and the physical exhaustion of hospital life. Families in this situation need understanding, flexibility, and practical support so they can focus on what matters most — caring for and bonding with their baby.

Current paid parental leave arrangements often mean that time runs out before a baby is discharged from hospital. For parents whose newborn spends weeks or months in the NICU, much of their leave is used before they even bring their baby home.

Working together to strengthen support for NICU and SCN families

Red Nose warmly supports the Neonatal Critical Care Alliance’s proposal to build on Australia’s existing Paid Parental Leave Scheme by providing extra paid leave for families of babies requiring extended hospital care.

The proposed change would allow:

  • Primary carers to access one additional week of paid parental leave for each week their baby remains in hospital beyond two weeks (up to a maximum of 14 weeks).
  • Secondary carers to access an additional 1–2 weeks of leave, depending on the baby’s length of stay.

This approach would recognise the unique challenges of neonatal families and ensure they have the time they need to bond, recover, and adjust.

The proposal aligns closely with the Australian Government’s Early Years Strategy 2024–2034, particularly its goals of:

  • Promoting children’s health and wellbeing.
  • Strengthening family support and connection.

Red Nose commends the Government’s ongoing commitment to improving outcomes for Australian families and children. Extending parental leave for NICU and SCN families would be a thoughtful and practical next step in achieving that shared vision.

Why early bonding in neonatal care matters

The first 1,000 days of life, from conception to age two, are critical for brain development and wellbeing. For babies born preterm or unwell, the NICU becomes their first home, and parental presence is a vital part of their recovery.

Research shows that when parents can spend consistent time with their baby in hospital:

  • Babies gain weight faster and often leave hospital sooner.
  • Parents experience lower rates of anxiety, depression, and trauma.
  • Families build stronger, more confident bonds that support lifelong wellbeing.

Providing extra paid parental leave gives families the time, financial stability, and peace of mind to be there for their baby, without additional hardship.

A shared vision for Australia’s youngest and most vulnerable

The Australian Government has shown real leadership in supporting parents through the Paid Parental Leave Scheme and the Early Years Strategy. Red Nose believes that extending paid leave for neonatal families would further strengthen this legacy, ensuring that every child, regardless of circumstance, has the best possible start in life.

Our message of partnership and hope

At Red Nose, our mission is to save little lives and support families through every stage of parenthood, from pregnancy. birth and beyond. We are even there when the worst happens and family need support through bereavement care.  We share the Government’s vision for a nation where every baby can thrive, and every parent feels supported.

By working together, government, health professionals, and family advocacy organisations, we can make sure no family is left behind when a baby needs extra care.

Every baby deserves the best start in life. Every parent deserves the time, care, and compassion to be there for their little one.

Red Nose proudly stands with the Neonatal Critical Care Alliance and thousands of Australian families calling for this compassionate improvement to paid parental leave.

SCAM WATCH: Door Knockers Claiming to Collect for Red Nose Australia

Red Nose Australia has received reports of individuals in Victoria going door-to-door claiming to collect donations on our behalf. Individuals have been reported to be handing out leaflets and wearing a Red Nose Cap. This is not us and is a scam.
We want to make it very clear. This is a scam — Red Nose does not conduct any door-to-door fundraising or donation collections.

If someone knocks on your door claiming to represent Red Nose, please do not provide cash, personal details, or payment information. If you have provided details to a door-to-door person, contact your financial institution immediately.

Your safety and trust are extremely important to us. Here’s how you can stay safe and help stop scammers:

How to Stay Safe from scams

  • Ask for identification — legitimate fundraisers will always have official photo ID and contact details.
  • Never share personal or banking information with anyone you don’t know or can’t verify.
  • Don’t feel pressured to donate on the spot — take your time to verify through official channels.
  • Check our website (rednose.org.au) or call 1300 998 698 if you’re unsure whether a fundraiser or collection is legitimate.

🚨 Report suspicious activity to stay safe from scams

If you encounter someone claiming to collect for Red Nose, please:

❤️ We Rely on Your Support

Red Nose relies on the generosity of our community to continue saving little lives and supporting bereaved families.
If you would like to make a genuine donation, please do so safely and securely through our official website

Thank you for your continued trust and support in helping us protect Australian families.

Gippsland to host inaugural Red Nose Walk to Remember

Media Release | 15 October 2025 

Gippsland to host inaugural Red Nose Walk to Remember

Gippsland is set to host its first Red Nose Walk to Remember on Saturday 18 October 2025, at Blue Rock Lake, Laurel Bank Park, providing a supportive space for bereaved families to honour and remember the little ones who died before taking their first steps. 

Held during Pregnancy and Infant Loss Awareness Month, the Walk to Remember offers a symbolic way for families and the community to come together, share their experiences and break the stigma surrounding pregnancy and infant loss. 

Each year in Australia, approximately 3,000 babies die suddenly and unexpectedly, and one in four pregnancies ends in miscarriage. 

The event will commence at 1.30 pm with a formal ceremony, including speeches from bereaved parents. Participants will then embark on a reflective walk, symbolising the steps their children never had the chance to take. Registered families will receive a pinwheel, representing the wheel of life. 

The Walk to Remember is open to all, including parents, siblings, extended family members, friends, and professionals who support bereaved families. Free tickets are available for those in need. 

Red Nose CEO Amy Cooper emphasised the significance of these gatherings.  

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“These heart-warming gatherings go far beyond just remembering. They provide a loving space to embrace grief, pay tribute to, and cherish the precious little lives we’ve lost.

At our Walk to Remember events, Red Nose aims to bring together families, friends, and support networks, helping to break the stigma surrounding pregnancy, baby, and child loss,” Amy said. 

Bereaved mother and event organiser, Jess Logue whose daughter Grace was stillborn, says the event is particularly meaningful for families in regional areas. 

“I hope this will be the first of many Walk to Remember events that help to inspire other regional areas to also host a future walk,” Jess said. 

“This event is about bringing the community together and for bereaved parents to know that they’re not alone – that there is support available.  

“This Saturday would’ve been Grace’s 8th birthday – the opportunity to host this special walk is like throwing Grace a birthday party,” Jess said. 

Flower release to honour the little lives lost too soon Blue Rock Lake 2024

The Red Nose Grief and Loss Support Line is available 24/7 for anyone affected by the loss of a pregnancy, stillbirth or death of a baby or child on 1300 308 307. 

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Media contact: marketingrequests@rednose.org.au or call 0402 846 867

 About Red Nose Australia 

Red Nose Chair Supports Priya’s Law

“You Can’t Make It Better—But You Can Make It Worse”

The introduction of Priya’s Law in Federal Parliament this week has sparked an outpouring of public support, and Red Nose Australia has added its voice to the call for compassionate workplace reform.

“You cannot make parents feel better after a stillbirth or neonatal loss,” said Red Nose Chair, Nick Xerakias, “But you can absolutely make it worse, and cancelling paid maternity leave is one of the ways that happens.”

Speaking on Ten News, Red Nose Chairperson Nick Xerakias stressed the emotional toll of losing a child and the need for systemic change.

Priya's Law supported by Red Nose Chair

“No parent should have to go through the loss of their baby or stillbirth, but when that devastating event does occur, they should not have the burden of having to worry about whether they have leave entitlements or leave arrangements in place.”

What Is Priya’s Law and Why Does It Matter?

Priya’s Law, officially introduced as the “Baby Priya Bill” is a proposed amendment to the Fair Work Act. It will ensure that parents who suffer the heartbreak of a stillbirth or neonatal death can still access employer-funded paid parental leave.

Until now, there has been no legal protection to stop employers from cancelling paid leave in the event of a child’s death. In many cases, grieving parents have been asked to return to work immediately or use annual leave instead.

Priya’s Law is named after baby Priya, who tragically died at just 42 days old. In the aftermath, her mother, who has chosen not to be identified publicly, was told that her paid parental leave was no longer available. Meanwhile, her husband Chris was allowed to take his full leave entitlement.

“I thought at the time that it was terribly unfair,” said Chris. “I got leave and she didn’t.”

This experience prompted the couple to launch a petition, which quickly garnered over 30,000 signatures and eventually reached the desks of key federal ministers.

Government and Community Unite Behind Priya’s Law

Employment Minister Amanda Rishworth and Prime Minister Anthony Albanese met with Priya’s parents this week, recognising the strength of their advocacy and acknowledging the failure of current laws to support grieving families.

“In some circumstances, we’ve had employers immediately cancel that leave and ask parents to take annual leave, and if they don’t have annual leave, to come back to work straight away,” said Rishworth.

Red Nose believes that the introduction of Priya’s Law as a critical moment for parental rights and bereavement care.

“We’re incredibly pleased to see the government act on this,” said Xerakias. “No family should be forced to navigate HR policy or legal loopholes while mourning their child.”

On average, six babies are stillborn every day and two die within 28 days of birth.

These are not rare events and until now, families experiencing them have had no guaranteed protection when it comes to keeping their paid parental leave.

Priya’s Law: A Legacy of Love and Reform

Priya’s mother addressed the nation with remarkable courage and clarity.

“My hope is that this law will grant [parents] the time, support and financial assistance that are rightfully yours, so that you can take care of yourselves,” she said.

“Priya lived for only 42 days, yet her presence left a profound imprint on me, my family, friends, and now on all of Australia. Though her time was brief, her impact will be everlasting.”

The couple’s strength and advocacy have turned personal tragedy into national change. Their work, supported by Red Nose and thousands of Australians, has ensured that Priya’s Law will protect future families from unnecessary financial and emotional distress.

What Happens Next for Priya’s Law?

With support from the Opposition, the Baby Priya Bill is expected to pass both houses of Parliament and become law in the coming weeks.

Once enacted, it will prevent employers from cancelling paid parental leave when a child is stillborn or dies shortly after birth, ensuring bereaved parents have the time and space they need to grieve.

“This law won’t take away the pain,” said Nick Xerakias, “but it acknowledges it and that’s something we’ve needed for a long time.”

For parents like Chris and his wife, and for every family who has experienced the unthinkable, Priya’s Law is a lasting legacy. It is a promise that no one will face this pain alone, and that no one will be forced back to work while still trying to survive the deepest loss imaginable.

Watch the Ten News Canberra News segment here.

Help Red Nose to continue to improve services for all families who experienced the devastating loss of a pregnancy, stillbirth, the death of a baby or child by becoming a regular donor today.

Read more about the Fair Work Amendment (Baby Priya’s) Bill 2025

Red Nose launches Healing Through Community to advance bereavement support 

Red Nose Australia has today launched Healing Through Community, a new national program designed to transform bereavement care for families experiencing miscarriage and stillbirth.  

The initiative, unveiled in Canberra with Assistant Minister for Health and Aged Care, the Hon Rebecca White MP, culminates three years of development supported by $3.2 million in Federal Government funding.  

Assistant Minister for Health and Aged Care, the Hon Rebecca White MP, emphasised the program’s significance

The loss of a baby is a devastating and traumatic experience for women, their families and support network regardless of when the loss occurs or the reason for the loss.  

Healing Through Community bridges gaps in access and equity so all families no matter who they are, what their background or postcode can access the help they need in the way they need it. ”

I want to thank Red Nose Australia, the individuals and organisations who contributed to the realisation of this important project to make sure everyone touched by stillbirth and miscarriage is seen, heard and supported.”  

Quotes attributable to Red Nose Chairperson and bereaved father, Nick Xerakias: 

“We are proud to stand alongside the Commonwealth Government in our commitment to reducing the tragedy of stillbirths in our nation. When loss does occur – particularly for those in our community who experience stillbirth and miscarriage at disproportionately high rates – Red Nose is there to assist.  

“Families often tell us that all they received after their baby died was a pamphlet – with no clear path to care. Healing Through Community changes that. 

The program equips health professionals to tailor their expert care to specific community needs and expands high quality bereavement services for grieving women and their families. 

“By listening deeply and co-designing with families and communities, we’ve been able to build services that reflect cultural strengths, traditions and the real needs of grieving families.  

“The program strengthens and bolsters Red Nose’s long-standing services, including the 24/7 support line, counselling, Hospital to Home program, and peer support groups – making them more inclusive, accessible, and culturally safe.” 

Key program enhancements include:  

  • Support for frontline health workers with resources to better care for families after pregnancy and infant loss, while also supporting their own wellbeing.  
  • A shared care referral system to reduce fragmented pathways and ensure no family slips through the cracks.  
  • Cultural safety and community leadership, with tailored training, peer support, and storytelling opportunities in First Nations, culturally and linguistically diverse, migrant and refugee, and rural and remote communities.  
  • Strengthened counselling, peer connection, and informal supports such as memorials, community events, and continuity of care into subsequent pregnancies.  

Quotes attributable to Red Nose Community Advisory Committee Member and Chair of the HTC Steering Committee, bereaved mother, Ari Magalhaes:   

“As a bereaved parent, I know how vital it is that families are met with care that is truly respectful and inclusive. These resources will help ensure every bereaved parent receives the support they need, when they need it most.”  

Miscarriage and stillbirth affect thousands of Australian families each year, yet access to care remains inconsistent, especially for families in rural and remote regions and those from diverse cultural backgrounds. Early, individualised, and culturally responsive support has been shown to improve long-term mental health outcomes and reduce the need for extended care. 

This program ensures that care isn’t just available – it is meaningful, healing, and reflects the voices of the families we serve 

Red Nose has stood alongside bereaved families for almost 50 years. Healing Through Community strengthens this legacy by ensuring that every family, no matter who they are or where they live, receives the care they need and deserve.  

For media interviews, please contact: Fiona Jordan at fionajordan@rednose.org.au or call 0402 846 867. 

Find the Minister’s Announcement here.

Walk to Remember: honouring the little lives lost too soon 

October is Pregnancy and Infant Loss awareness month, a time when we lovingly hold space for heartbreak, remembrance and hope. 

Red Nose will walk side by side with bereaved families across each state in Australia to honour and remember the babies who died too soon at the annual Walk to Remember events.   

Each year in Australia, around 3,000 babies and young children die suddenly and unexpectedly, and it is estimated that one in four pregnancies ends in miscarriage.  

Walk to Remember is more than an event. It’s a deeply moving walk – a chance for families to walk the steps their children never had the chance to take. 

The walks provide a compassionate, safe space for parents, siblings, extended family, friends, and professionals to talk openly, share their babies’ and children’s stories. It’s an opportunity to connect with others who understand; to help break the silence and stigma that still surrounds pregnancy and infant loss. 

Together, we can bring this into the light. 

Local events are open to everyone in the community. Many walks include formal ceremonies, with moving tributes from bereaved parents and the symbolic sharing of pinwheels, representing the wheel of life.  

Allanah Crameri, event host for Ballarat’s Walk to Remember at Kirks Reservoir Park, was recently interviewed on Power FM. Allanah takes us through why the walk is so special to her. 

In loving memory of her son Lenny, this will be Allanah’s third time hosting the event: 

“It provides a space for families in Ballarat to come together, feel connected to other families and also feel supported, to acknowledge their babies – help their name and spirit stay alive,” said Allanah. 

Listen to Allanah’s full interview here

To learn more about our Walk to Remember Events and to Register Click Here

Bringing Hope to Remote Communities: The Phoebe Joan Project and Red Nose Australia Deliver Vital Support

This Pregnancy and Infant Loss Awareness month, Red Nose Australia is proud to recognise the extraordinary impact of the Phoebe Joan Foundation, whose generosity has funded almost $1 million of critical support for grieving families. 

The Phoebe Joan Project has enabled Red Nose to expand access to bereavement care for families living in regional and remote communities. Families experiencing the devastation of stillbirth including termination for medical reasons (TFMR) after 16 weeks and newborn and baby death, can now receive the same high-quality, compassionate support online as those in major cities; ensuring no family is left behind because of where they live. 

 These services, delivered by Bereavement Support Workers with lived experience of baby loss, provide to those living in rural and remote communities:  

  • One-on-one bereavement support in partnership with Red Nose’s Hospital to Home program, walking alongside families from the moment they leave hospital.  
  • Ongoing care in the weeks and months that follow, including during subsequent pregnancies after loss.  
  • Tailored support for families who often face greater isolation and fewer local services.  
  • An additional service to support parents as they navigate the complexities and anxieties of subsequent pregnancies.  

Amy Cooper, CEO of Red Nose Australia, emphasised the importance of this initiative in providing support to remote communities:  

 “Every year, thousands of Australian families experience the heartbreak of stillbirth, neonatal loss or TFMR. For families outside major cities, accessing support can be especially difficult. Thanks to the Phoebe Joan Foundation, we have been able to extend our reach so that no family, no matter where they live, has to face this devastation alone. Importantly, this support is provided by Bereavement Outreach Workers with lived experience of baby loss — people who truly understand what grieving families are going through.”  

Nicky Robinson, of the Phoebe Joan Foundation highlighted the significance of bereavement support to those in remote communities: 

 “Quality bereavement support is key to helping parents grieve and heal. Our Foundation is proud of the Phoebe Joan Project and the almost $1 million that has gone into supporting regional, rural and remote families navigate heartbreak to healing.” 

Bereaved mother, Chloe Field from Hyden, Western Australia shared her experience from someone living in a remote community: 

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“We returned home to the Wheatbelt in WA (a remote community) with intense feelings of grief and isolation after losing Samson halfway through the pregnancy. Being able to access bereavement support over the phone, through Red Nose Australia, while being in the comfort of our home on the farm meant so much to us.

We will always be thankful to the Hospital to Home program provided to us after losing Samson, it was such an important part of our healing during a very lonely time.”  

Red Nose team member for Hospital to Home, Heidi spoke to ABC statewide about issues facing rural and remote families who have experienced after the loss of a pregnancy, stillbirth, death of a baby or child.

The impact of this partnership is being shared during Pregnancy and Infant Loss Awareness Month – a time when families, advocates, and communities come together to break the silence, honour babies gone too soon, and raise awareness of the support needed to help families through loss and beyond.  

Red Nose is calling on the community to join them this October in acknowledging the thousands of little lives lost each year to stillbirth, neonatal loss and TFMR, and to stand in solidarity with families who live with the grief of pregnancy and infant loss.  

About Hospital to Home  

Hospital to Home is a program operating throughout Australia, providing outreach support within three months of loss to bereaved parents who have experienced the death of a baby or infant through stillbirth (including TFMR), neonatal death or the sudden unexpected death of an infant (SUDI).  

About Red Nose  

Red Nose is Australia’s leading authority on safe sleep, safer pregnancy, and bereavement support for families who experience the devastating death of a baby or child.  

About the Phoebe Joan Foundation 

The Phoebe Joan Foundation was established in memory of Phoebe Joan, with a mission to improve support for grieving families across Australia. Since its inception, the Foundation has donated nearly $1 million to Red Nose to help ensure every family, regardless of where they live, has access to specialist bereavement care.  

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For spokespeople and family interviews, please contact media: marketingrequests@rednose.org.au or call 0402 846 867.

Red Nose has developed a new education series for frontline health care workers, including a video focused on how to better support rural and remote communities. Created through a co-design model in partnership with rural and remote communities, the video was made possible thanks to support from the Federal Government’s Miscarriage and Stillbirth Support Grant.

Wiggle Talk: A Moving Tribute to Bernadette and the Fight to End SIDS

At Red Nose, we know that behind every statistic is a precious baby, a grieving family, and a story of love that never ends. In a recent episode of Wiggle Talk, that truth was shared with families across Australia when long-time Red Nose Ambassador Paul Field joined our CEO Amy Cooper to speak about the loss of Paul’s baby daughter, Bernadette.

On Wiggle Talk – a podcast for parents, Red Wiggle Simon Pryce and Purple Wiggle Lachy Gillespie tackle the tricky, funny, and unexpected moments of raising little humans. They also sometimes tackle the very serious issues. Like in this very special episode featuring Paul Field and Amy Cooper – The Conversation No Parent Wants to Have – But Every Parent Needs to Hear.

Paul Field’s Story: Bernadette’s Short but Beautiful Life

In 1988, Paul, brother of Blue Wiggle Anthony Field, father to the Tree of Wisdom Dominic Field, and former The Wiggles Manager, experienced the devastating loss of his baby daughter Bernadette to Sudden Infant Death Syndrome (SIDS).

On Wiggle Talk, Paul sat down with Wiggles Simon and Lachy to remember Bernadette, the joy she brought in her short life, the heartbreak of her sudden passing, and the long journey of grief that followed. His courage in sharing Bernadette’s story helps other families feel less alone and raises vital awareness of SIDS and its impact.

Paul and his extended family have been supporting Red Nose for more than 35 years. In honour of Bernadette, her siblings, Luke, Claire, Jo, and Dominic (aka the Tree of Wisdom), have each played an important role in championing Red Nose. Their ongoing support highlights the impact that sibling grief can have and the powerful ways brothers and sisters can keep their sibling’s memory alive. By sharing their voices and continuing their family’s dedication to raising awareness, they ensure that Bernadette’s story not only honours her life but also helps other families facing the heartbreak of losing a child.

Red Nose CEO Amy Cooper: Support, Education, and Hope

Alongside Paul, Amy Cooper, CEO of Red Nose Australia, spoke about how Red Nose has walked with thousands of families through their grief. She explained how our support services, available free of charge and 24/7, provide comfort and connection when families need it most.

Amy also highlighted Red Nose’s commitment to saving little lives. Since the 1980s, our education programs and world-leading research have helped reduce SIDS by more than 80%, ensuring fewer families experience the tragedy Paul faced.

Why Conversations Like This Wiggle Talk Episode Matter

Every time a story like Bernadette’s is shared, it helps break the silence around pregnancy, baby, and child loss. It reminds families they are not alone, and that help is available.

Through Wiggle Talk, Paul and Amy opened an important conversation about:

  • The lifelong impact of child loss
  • The importance of grief support for families
  • The role of Red Nose in reducing SIDS and supporting parents through loss
  • The power of community, memory, and resilience

Watch the Wiggle Talk Episode here

We’re Here for You

At Red Nose, we believe no one should walk through grief alone. Whether you need support after the loss of your baby, or want to learn about safe sleep practices to reduce the risk of SIDS and SUDI (Sudden Unexpected Death in Infancy), we are here to help.

Call our 24/7 Support Line on 1300 308 307.

Reach out to our Safe Sleep for Parents and Carers Support Line on 1300 998 698.

Together, by remembering babies like Bernadette and supporting families with love and compassion, we can continue to save little lives and ensure no parent faces grief in isolation.

The Wiggles have long been Red Nose Supporters. You can read another story about their support here.

The Wiggles at Wiggle House with Sunrises Sam Mac

Red Nose Urges Childcare Providers to Prioritise Continuous Supervision for Safe Sleep

Red Nose Australia is calling on childcare providers to adhere to evidence-based safe sleep practices, emphasising that continuous supervision is the best practice where the educator is in sight and hearing of the sleeping infant or child at all times. This is particularly important for infants under 12 months and infants or children with known risk factors for Sudden Unexpected Death in Infancy (SUDI).

Recent media discussions have suggested that 10-minute checks are adequate for supervising sleeping children. However, Red Nose states that continuous supervision, where an early childhood educator is within sight and hearing of the babies in their care, is best practice.

If continuous supervision is not possible — for example, in a family day care setting — regular quality physical bedside checks, at least every 10 minutes, and more frequently for infants or children with known SUDI risk factors should occur.

What does continuous supervision look like?

These bedside checks should include a visual inspection of the infant’s:

  • Skin colour
  • Breathing
  • Sleeping position

Educators must ensure the child’s head and face remain uncovered. Supervision should not be conducted via CCTV nor through a viewing window, and educators should be in the same room as the children they are supervising.

Margaret Polacska, Director of Prevention and Education at Red Nose, emphasises:

“Following best practice guidelines is essential when it comes to infant safety. Safe sleep isn’t complicated, but it does require consistent, informed practice — and that starts with proper training. We cannot afford to compromise when the safety of children is at stake.”

Red Nose urges all childcare services to review and update their policies to ensure that continuous supervision is implemented, or risk assessments are conducted where best practice supervision can’t be followed, staff are adequately trained and supported to maintain these practices.

To find FREE resources for Early Childhood Workers. visit our resources page and select Early Childhood Workers in the first filter.

Visit ACEQUA for information on Sleep and Rest legislation.

Petition: Every Educator Trained. Every Baby Safer

Call for Mandatory, Ongoing Safer Sleep Training in Childcare Settings.

More than 1.45 million children under 12 — including nearly 910,000 aged 0–5 — attend centre-based childcare, and 71,960 children attend Family Day Care in Australia each year. 

That means thousands of families place their trust in educators to keep their babies and toddlers safe, especially during vulnerable sleep and rest times.

However, while most educators are doing their best, Safe Sleep training is not delivered consistently across the sector.

Red Nose calls on all Australians to support our petition, urging Australian and State/Territory governments to make Safe Sleep training mandatory for all Early Childhood Educators caring for babies and toddlers across Australia, and to refresh this training annually, just like CPR training.

Why This Matters

No parent wants to receive a call that their beloved child is unresponsive to emergency medical care, and no early childhood educator wants to make that call.

Every family placing their baby or toddler in formal care should feel confident that their little one will be slept safely using best practice recommendations. Early Childhood Educators genuinely want to do the right thing. But without mandatory, ongoing training quality practices can drift over time — particularly with staff turnover, time pressure, or poor induction systems.

In short, safe sleep policies and procedures are only effective when Educators are properly trained to understand and monitor risks.

The Current Approach Leaves Too Much to Chance

• No nationally consistent evidence-based safe sleep training.

• Regulators are working on introducing mandatory training for Family Day Care educators, but not centre-based educators.

• The current system places responsibility on individual services to develop and implement safe sleep policies and procedures without a requirement for nationally consistent and evidence-based training.

What Needs to Change

We’re calling on all state and federal governments to:

1. Mandate evidence-based Safe Sleep training for all early childhood education and care (ECEC) settings with infants and toddlers in their service.

2. Make Safe Sleep Training compulsory with annual refresher training for Early Childhood Educators caring for infants and toddlers.

3. Ensure national consistency, so that every family, no matter where they live or what service they use, can expect the same standard of safety.

This is about setting educators up to succeed — and making sure little lives are protected.

Families Trust Educators — Let’s Support Them

Red Nose proudly works alongside ACECQA, regulators, and services to promote safe sleep through:

• Free downloadable tools

• Evidence-based professional development

• A national Safe Sleep Advice Line for Parents and Carers – 1300 998 698

But without consistent, enforceable training standards, there are still dangerous gaps — and the consequences can be devastating.

Sign This Petition If You Believe:

• Every Early Childhood Educator and Nominated Supervisor should be trained in Safe Sleep, regardless of where they work

• That training must be evidence-based and regularly refreshed

• Safe Sleep is essential — and must be supported by policy, not just best intentions

Sign the Petition below

Add your name today to support stronger protections, better training, and a safer future for every baby in care.

Petition: Every Educator Trained. Every Baby Safer

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Rory H Mather, author and bereaved father, has joined us as a Bereavement Ambassador

Red Nose Australia is proud to announce that Rory H Mather, author and bereaved father, has joined the organisation as a Bereavement Ambassador

In 2022, Rory and his wife Georgia faced the devastating stillbirth of their daughter Evie at just under 21 weeks. In the months following, Rory channelled his grief into writing a children’s book titled My Little Star, dedicated to Evie and all the little lives taken too soon. 

Evie is the brightest star in our universe,” said Rory.

“Her memory lives on in everything I do — especially in helping others who are also navigating loss,” said Rory.

Rory’s partnership with Red Nose began during the release of My Little Star and deepened through his participation in the organisation’s Walk to Remember and advocacy efforts. As a Bereavement Ambassador, he will share his story publicly, support awareness campaigns, and encourage others — particularly men — to speak openly about grief. 

Red Nose CEO Amy Cooper said: 

“We’re deeply grateful to Rory for his honesty, creativity and courage. He brings such an important perspective to our work — especially for fathers who too often grieve in silence. Evie’s legacy will continue to shine through his voice.” 

Rory’s appointment comes as Red Nose prepares for Red Nose Day 2025, to be held on Thursday, 28 August. Red Nose Day is Australia’s largest campaign dedicated to saving little lives and supporting grieving families. 

To donate in memory of Evie, visit: https://www.rednoseday.org.au/fundraisers/rorymather/fundraiser-2025

Red Nose supports ACCC’s new standards to prevent furniture related injuries to young children

The new requirement for suppliers to provide safety warnings to consumers about the dangers of toppling furniture is a positive step in educating both suppliers and consumers in reducing the risks and injuries to young children.

Red Nose’s Director of Prevention, Education and Research, Margaret Polacska strongly supports the requirement for information standards as a vital measure to protect young children from preventable injuries.

“We welcome the requirement for furniture suppliers to provide safety warnings to consumers about the dangers of toppling furniture. It is an approach that we believe will significantly prevent and reduce the injuries and deaths caused from toppling furniture,” Margaret said.

Since 2000, 28 people, including 17 children under five, have died in Australia from toppling furniture, and each year more than 900 Australians suffer injuries requiring medical assistance from toppling furniture. Children aged up to 4 years are most at risk, with older Australians also vulnerable.

The toppling furniture information standard requires suppliers to:

  • Attach permanent warning labels to furniture;
  • include safety information and advice about anchoring furniture in manuals and assembly instructions; and
  • provide warnings about the hazards of toppling furniture in furniture stores and online.

For further information on the new requirements and consumer advice, please visit: https://www.accc.gov.au/media-release/mandatory-information-standard-for-toppling-furniture-to-reduce-accidents-and-deaths

Media contact: email Maria Salvador or call 0402 941 493.

Making Headlines: Our Campaign in the Media

We did it! Our GRIEFis247 campaign has received a commitment from the Prime Minister to fund our essential bereavement services!

We are thrilled and deeply grateful for the commitment made by Prime Minister Anthony Albanese to restore $2 million in annual funding for 3 years, for Red Nose! This incredible news ensures that we can continue offering vital support services to the thousands of families who rely on us after experiencing miscarriage, stillbirth, and the death of a baby or child.

As an organisation that has been providing expert bereavement support for decades, this funding is crucial in maintaining our 24/7 phone support, counselling sessions, group meetings, and memorial events. Without it, many of these services would have been forced to cut back.

We will continue to provide the compassionate care that families need during their darkest times. Thank you for being part of this journey with us.

Thank you to all of you for supporting the campaign, and to all of our families who spoke to the media and shared their story. 

Read some of the coverage below!

PM approves Red Nose funding that was rejected by ‘some bureaucratic decision’.

Read more on ABC news

Australian Prime Minister Radio interview – 2GB Breakfast.

Read more on The National Tribune

PM intervenes after $6 million in funding cut from Red Nose charity.

Read more on MSN

Exclusive – PM calls in to BACKFLIP on funding cut to Red Nose Charity.

Read more on 2GB

Anthony Albanese promises to reverse ‘devastating’ funding cuts to Red Nose for grieving families.

Read more on Women’s Agenda

When Lauran’s son died, this kept her going. Today, a ‘bureaucratic error’ almost stole it away from 13,300 Aussie families.

Read more on 9 News

Red Nose’s 6m funding hit pre-election

Daily mail article
Daily Telegraph

Read more on Daily Telegraph

PM intervenes after $6m funding cut from Red Nose charity.

Read more on the Age

‘Bureaucratic error’: PM intervenes after $6 million in funding cut from Red Nose charity.

Read more on 9 News

Red Nose Funding Restored

Prime Minister Overturns Decision, Ensuring Vital Support for Bereaved Families Continues

Red Nose Australia is thrilled to announce that the Prime Minister has stepped up to reverse a decision to cut funding for vital bereavement services. This decision, made today by Prime Minister Albanese, ensures that vital support will continue uninterrupted for families impacted by the loss of a pregnancy, a stillbirth or the death of a baby or child.

Following a week of liaison with Government, this morning Red Nose were forced to announce a devastating $6 million funding cut (over 3 years) that threatened the closure of the 24/7 Support Line, drastic increases in wait times for counselling, and significant reductions in expert bereavement care. However, following an outpouring of public support, the Prime Minister, was quick to overturn this decision and reinstate the funding.

“This is incredible recognition of the pain of bereaved families across Australia,” said Red Nose CEO Amy Cooper. “We are immensely grateful to the Prime Minister for listening to the voices of our community and recognising the critical importance of Red Nose’s bereavement services. This decision means that families will continue to receive the immediate and specialised support they desperately need during the most devastating time in their lives.”

The Prime Minister called through to Ben Fordham’s program on 2GB this morning to affirm the critical importance of Red Nose’s services.

“Red Nose is a unique charity… it provides a very different service from something like Lifeline. On my watch, the funding will absolutely continue. This is a $2 million a year for three years ask, and it will be delivered. The bureaucracy gets somethings from time to time, they got it wrong.”

The Prime Minister went on to thank CEO Amy Cooper and the Red Nose team for its vital work.

“Thank you for what you and your organisation does… many volunteers as well as staff,” Prime Minister Albanese said.

The reinstatement of funding means:

• The Red Nose 24/7 Support Line will remain fully operational: Families will continue to have access to immediate support around the clock.

• Wait times for counselling will remain at current levels: Families will receive timely access to one-on-one counselling services, with active efforts to further reduce wait times.

• Expert care and specialised bereavement support will continue: Red Nose will maintain its full range of services, ensuring compassionate care for bereaved families.

Red Nose remains the only organisation in Australia providing these specialised bereavement support services for families impacted by the loss of a pregnancy, a stillbirth or the death of a baby or child. There is no alternative for grieving parents and families.

Twenty Percent Of Bereaved Parents Say No One Acknowledges Their Baby Or Child’s Existence

Red Nose recently surveyed over 250 bereaved parents. All families surveyed feel their loss acutely and want to have their child acknowledged. Sadly, 20% indicated that friends and family do not acknowledge their baby or child’s existence. Parents stated that they would feel less alone if family and friends used and remembered their baby’s name.

On Monday 25 March 2024, parents, families and communities around Australia will publicly say the names of their much loved and missed babies and children as part of Red Nose’s Say Their Name Day campaign.

Say Their Name Day is a day where Australia says goodbye to the silence that sadly all too often follows the devastation of a pregnancy loss, stillbirth, the death of a baby or child. Saying a baby or child’s name after they have died, is a powerful act of kindness and acknowledgement that requires no special skills or experience.

This significant day is a day for the whole community to demonstrate that every little life matters and deserves to be celebrated, and that bereaved families deserve all the support we can give.

Every year in Australia, it’s estimated that around 100,000 families go through the trauma of miscarriage and 3,000 more endure the heartbreaking loss of a baby through stillbirth or sudden infant death.

Red Nose is encouraging communities around Australia to help support families who have lost a baby or child. There will be special Say Their Name memorial days held in Adelaide, Brisbane, Canberra, Sydney, Melbourne and Perth for families and communities to attend.

Say Their Name Day also helps Red Nose raise much-needed funds to ensure that every grieving family has access to the support they need for as long as they need it. Families, friends and communities can also show support by creating online tribute pages, hosting an event or by donating.

Funds raised for Say Their Name Day go towards vital Red Nose services, including our 24/7 Grief and Loss Support Line and research projects like the current bereavement care study. Devastated parents can speak with a counsellor any time: 1300 308 307.

Say Their Name Hearts and Names

Quotes from Keren Ludski, CEO, Red Nose Australia

“Everyone knows that talking about the death of a baby or child can be an incredibly hard conversation. But many parents tell us they want people to talk about their babies. Their babies existed, they were wanted and much loved and they need to feel them acknowledged.

Say Their Name Day is a way to start opening up this conversation in an accessible way. Talking about the loss of a baby or child really can help an incredibly distressed parent.”

Quotes from parents:

“Say Their Name Day is so important. A lot of people hesitate to say James’s name in fear that it will upset us. But it is more hurtful to have them say nothing at all.

One of our biggest fears, and one we know is a huge fear for other bereaved parents is that one day, our child may be forgotten. Hearing people say James’s name shows that he isn’t just in our thoughts, he’s in others too.”

– Benn Lockyer, Gisborne VIC, father to James (severe and permanent brain injury, September 2017).

“This will be our second Say Their Name Day and it falls close to Archie’s birthday on 21 March. Hearing our son’s name is one of the best gifts to us as bereaved parents, particularly outside of anniversaries and occasions. We wish that our network would bring him up in conversation without any prompting from us.”

Jasmine, mother to Archie (stillborn, March 2022).

“Our babies that pass seem to be forgotten all too easily, if we as their parents do not continue to mention them or say their name. I don’t ever want that for my son.”

– Carla Eade, NSW, mother to Apollo (stillborn, June 2019).

“Feeling part of a community who understand what we have been through is so meaningful – it literally saved me in the weeks and months following our daughter’s birth. Life has since moved on, but participating in Say Their Name Day gives me a treasured opportunity to reflect, remember and publicly acknowledge that precious little person who changed me so profoundly, and who will forever form part of the fabric of our family.”

– Penelope Steer-Cope, VIC, mother to Hannah (termination for medical reasons, October, 2019).

To participate in Say Their Name Day, visit: www.saytheirname.org.au

– Ends –

Media contact: marketingrequests@rednose.org.au

Call our Grief and Loss 24/7 Support Line 1300 308 307

Call our Safe Sleep Line 1300 998 698

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