Honouring Gigi: the Angel T-shirt created in her memory

Melbourne, 9 September 2026 — A little Tee with a big meaning sold out in 20 minutes this morning.

After losing her baby daughter Gigi to Sudden Infant Death Syndrome (SIDS) in early 2025, mum-of-three Bea has created a heartfelt Angel T-shirt in collaboration with Yolky Club to honour Gigi’s memory and support other bereaved families ahead of Pregnancy and Infant Loss Awareness Month this October.

A little Tee with a big meaning

“This is a little Tee with a big meaning. It sold out in twenty minutes this morning. Showing that families are calling out to have opportunities to start conversations about their little ones held in their hearts, not in their arms.”

Bea Byrne, mum to Gigi

The Angel T-shirt sold out on launch and is now available to pre-order from Yolky Club. Orders placed by 5pm on Friday 11 September are expected to arrive in October. Proceeds from every Angel T-shirt will assist Red Nose Australia to help support families navigating the loss of a baby or child.

Turning to Red Nose for support

Bea and her partner James turned to Red Nose for support through our 24/7 Grief and Loss Support Line following Gigi’s death. The service provides free, confidential, around-the-clock support to families affected by the loss of a baby or child.

Since then, Bea has channelled her grief into honouring Gigi and helping other families feel less alone. The Angel T-shirt is designed as a meaningful way for families to feel connected to babies and children they carry in loving memory.

“Gigi will always be part of our family. Creating this T-shirt has been a way to honour her, keep her close, and offer something meaningful to other families who understand this kind of loss,” Bea said.

Stories like Bea’s highlight the importance of specialist grief support for families after pregnancy, baby or child loss. You can read more in our family stories.

“No family should have to navigate the death of a baby or child alone. Red Nose’s 24/7 Grief and Loss Support Line is there whenever families need compassionate support, guidance and connection,” said Red Nose Director Bereavement Services, Rachel Ficinus.

About Pregnancy and Infant Loss Awareness Month

Pregnancy and Infant Loss Awareness Month is marked each October and provides an opportunity to acknowledge babies and children who have died, support bereaved families, and raise awareness of the services available to help families through grief.

Where to find the Angel T-shirt

The Angel T-shirt is available to pre-order from Yolky Club. Orders placed by 5pm on Friday 11 September are expected to arrive in October.

Interview and image opportunities

• Interview with Bea about Gigi, grief, and creating the Angel T-shirt
• Interview with Amie Rohan about how and why she got involved
• Interview with t-shirt designer Tee about why she got involved
• Comment from Red Nose on the need for 24/7 grief and loss support
• Images of Bea, her family and the Angel T-shirt
• Background on Pregnancy and Infant Loss Awareness Month and how families can seek support

Support information

Anyone affected by the loss of a pregnancy, baby or child can contact Red Nose’s 24/7 Grief and Loss Support Line on 1300 308 307.

Media contact

Fiona Jordan
0402 846 867
media@rednose.org.au