Paradise Outdoor Advertising (POA) is once again standing proudly behind Red Nose Day, using the power of outdoor media to raise awareness and drive support for a cause that touches families across the country.

For the fourth consecutive year, POA is generously donating billboard space across North Queensland to help promote Red Nose Day – the national day of fundraising and awareness to save little lives and support grieving families.

“We’re incredibly proud to get behind Red Nose Day again,” says Mitch, co-owner of Paradise Outdoor Advertising. “Red Nose provides vital education, research, and 24/7 bereavement support for Australian families. Supporting their work is a simple but powerful way we can make a difference.”

In addition to the billboard campaign, POA’s leadership team are also passionate fundraisers. In recent years, they’ve ranked among the top Red Nose Day fundraisers in Australia – helping raise significant funds to support Red Nose’s life-saving and life-changing services.

This year, POA helped promote Red Nose’s ‘Red, Set, Go’ fundraising challenge – encouraging Australians to walk, run or ride 3km a day in the lead-up to Red Nose Day on Thursday 27 August 2025. The challenge symbolises the nearly 3,000 babies and young children whose lives are lost every year in Australia – a number Red Nose is determined to reduce through education, advocacy and support.

“Red Nose Day is a chance for all of us to come together – to remember, to raise awareness, and to support research and care that saves lives,” says Mitch. “We’re honoured to play a small part in that.”

To take part in the challenge, make a donation, or learn more about the work of Red Nose, visit rednoseday.org.au.

About Paradise Outdoor Advertising
Based in North Queensland, Paradise Outdoor Advertising is one of the region’s leading outdoor media companies. Committed to community impact, POA partners with not-for-profits and local organisations to use its billboard network as a platform for good.