From Monday, 9 March to Sunday, 15 March we will be holding our annual awareness campaign – Safe Sleep Week.

Safe Sleep Week is Red Nose’s annual national awareness week focused on helping families reduce the risk of sudden unexpected death in infancy (SUDI).

Caring for a baby can feel overwhelming—especially when advice comes from many different places. Safe Sleep Week is about cutting through the noise and sharing clear, trusted, research-backed information that supports families to make safer sleep choices with confidence.

What to expect at Safe Sleep Week 2026.

Throughout the week, Red Nose will share:

• Simple, practical, safe sleep tips
• Real-life sleep scenarios that families can relate to
• Everyday guidance for parents, carers, grandparents, and anyone caring for a baby

The focus is on small actions that can make a big difference—practical changes that help create a safer sleep space, wherever your baby sleeps.

Safe Sleep Week 2026 theme:

Know the Why. Check the Space. Make it Safe.

Know the Why. Check the Space. Make it Safe.

This message encourages families to:

• Know the why – understand why safe sleep matters
• Check the space – take a moment to look at your baby’s sleep environment
• Make it safe – make simple changes if something doesn’t look right

Safe Sleep Week recognises that every family and every sleep space is different. The guidance shared is designed to be supportive, practical, and realistic, meeting families where they are and helping them make safer choices that work for their situation.

In 2026, Red Nose is pleased to be aligning the timing of Safe Sleep Week with The Lullaby Trust in the UK.

Who is Safe Sleep Week For?

Safe Sleep Week recognises that every family and every sleep space is different. The guidance to be shared is designed to be supportive and useful across many living situations.

Whether you are a new or expectant parent, a grandparent, a carer, or a professional working with families, Safe Sleep Week is a chance to refresh your knowledge and feel more confident about safe sleep.

Safe Sleep Week Events

Research and Education Series – From Discovery to Translation: Novel Approaches in Reducing SUDI in Australia

As part of Safe Sleep Week, Red Nose presents afree Research and Education Series webinar, bringing together leading experts to explore novel approaches to reducing SUDI in Australia.

This webinar will feature a panel of experts moderated by Karen Waters, Chair of NSAG,, followed by a live Q&A session.

Guest speakers include:

• The University of Western Australia – The Sudden Insights Research Study
• The University of Newcastle – Sudden unexpected death in infancy and safe sleep in Australia: evaluating and strengthening prevention strategies

This webinar is suitable for health professionals, researchers, educators, and anyone with an interest in infant safety and SUDI prevention.

Know the Why. Check the Space. Make it Safe. Parent & Carer Safe Sleep Forum

Join Red Nose for a Parent & Carer Forum during Safe Sleep Week.

This FREE online live session provides a supportive, non-judgemental space to:

• Understand why safe sleep matters
• Talk through real-life sleep situations
• Ask questions
• Learn practical tips families can use straight away

Whether you’re a new parent, caring for a baby again, or supporting someone else with a baby, this forum is for you.

Safe Sleep Scenarios

During Safe Sleep Week, a new real-life sleep scenario will be shared each day across Red Nose social media channels. Each scenario links practical, evidence-based safe sleep tips to everyday situations—helping families pause, check the space, and make it safer.

Follow Red Nose on Instagram & Facebook so you don’t miss this life-saving, practical advice, shared daily throughout the week.

Safe Sleep Week is proudly brought to you by our preferred partners BONDS and VTech.

Safe Sleep Week 2026 FAQs