From Monday, 9 March to Sunday, 15 March we will be holding our annual awareness campaign – Safe Sleep Week.

Safe Sleep Week is Red Nose’s annual national awareness week focused on helping families reduce the risk of sudden unexpected death in infancy (SUDI).

Caring for a baby can be overwhelming, especially when advice comes from many different places. Safe Sleep Week is about cutting through the noise and sharing clear, trusted, research-backed information that helps families keep their baby safer while they sleep.

Throughout the week, Red Nose will share simple tips, real-life sleep scenarios, and practical guidance for parents, carers, and anyone caring for a baby. The focus is on small actions that can make a big difference.

Know the Why. Check the Space. Make it Safe.

This message encourages families to:

• Understand why safe sleep matters
• Take a moment to check their baby’s sleep space
• Make simple changes if something does not look right

In 2026, Red Nose is pleased to be aligning the timing of Safe Sleep Week with The Lullaby Trust in the UK.

Who is Safe Sleep Week For?

Safe Sleep Week recognises that every family and every sleep space is different. The guidance to be shared is designed to be supportive and useful across many living situations.

Whether you are a new or expectant parent, a grandparent, a carer, or a professional working with families, Safe Sleep Week is a chance to refresh your knowledge and feel more confident about safe sleep.

Save the date and join Red Nose from 9 to 15 March 2026.

To learn more and access trusted, evidence-based resources, visit
rednose.org.au/safe sleep

SAVE this page and watch this space for events this year.

If you have questions or want personalised advice, the Safe Sleep Advice Line is available on 1300 998 698.

Safe Sleep Week is proudly brought to you by our preferred partners BONDS and VTech.