Red Nose names Bonds as its Preferred Partner for baby clothing

Red Nose is pleased to officially name Bonds as its Preferred Partner for baby clothing and infant sleep wear.


Red Nose Australia CEO Keren Ludski said she is thrilled to welcome Bonds as an official partner

“As an official Preferred Partner of Red Nose, Bonds will provide vital support for our organisation so we can continue to deliver lifesaving safe sleep messages to all Australian parents and carers,” said Ms Ludski.

The partnership announcement comes as Bonds launches its new Wondercool Baby Range, which is the only baby clothing approved by Red Nose for safer sleep.

Red Nose and Bonds have worked together to develop the product range and all products have been reviewed by the Red Nose team of safe sleep experts to ensure the products meet Red Nose guidelines for safer sleep.

“Knowing that all Bonds Wondercool products are approved by Red Nose for safer sleep will give parents confidence and peace of mind when choosing clothes and sleep wear for their baby,” said Ms Ludski.

“This important partnership will help keep babies safe and provide parents with practical ways to reduce the risk of sudden infant death which still happens all too often in Australia,” said Ms Ludski.

“Our safe sleep education program has so far resulted in an 85 per cent reduction in sudden infant death in Australia, but there is still more work to do – and partnering with Bonds, a brand trusted by so many Australian parents, helps us to continue this lifesaving work.”

Bonds’ Head of Marketing, Kelly McBride, said “We are proud to be the only Red Nose approved range of baby clothing with the launch of ‘Wondercool’ an elevation of our much loved Zip Wondersuit.

“Wondercool uses a new technology that assists in temperature regulation for bubs. A great choice for parents and hopefully, more sleep themselves,” said Ms McBride.

Visit our Safe Sleep Advice Hub for all the latest evidence-based advice to help keep your baby safe.