Red Nose First Nations Resources Launch Event

Red Nose launched First Nations resources at the Koorie Heritage Trust at Federation Square, Melbourne on Wednesday 21st February.

The event was a celebration of First Nations culture.

The evening opened with a beautiful and informative Welcome to Country by proud Wurundjeri woman, Stacie Piper. Stacie gave a warm and powerful insight into the important history of the Wurundjeri people.

This was followed by the Djirri Djirri dancers who performed multiple dances representing the powerful connection to country, and mother with child. This was a beautiful and moving expression of Wurundjeri culture. Stacie also informed the captive audience the meaning behind the different dances.

Heartfelt speeches set the tone for a moving event. Proud Ngarrindjeri woman, First Nation artist and bereaved mum, Emma Stenhouse talked lovingly about her daughter Asha. The audience learned how Red Nose Educator, Lorraine Harrison helped Emma and the community of Broken Hill heal after the tragic loss of baby Asha. This deep connection between Lorraine and Emma was still apparent to all in the room.

Wergaia and Wemba Wemba woman, Red Nose First Nation midwife Skye Stewart talked about her visit to the remote NT community of Borroloola and how the visit impacted the small community. Skye also talked about the importance of the new First Nations resources being made for mob by mob. The production of the resources took place on Yorta Yorta country in Echuca, working with First Nations families and photographer Wayne Quilliam.

Red Nose CEO, Keren Ludski talked about Red Nose’s commitment to making a meaningful and impactful difference to First Nations families and welcomes new connections being made with First Nations health organisations.

The new resources were on display around the room including posters and brochures for Safe Wrapping, Tummy Time and Cot to Bed. Proudly in attendance were some of the First Nations babies featured in the resources (now grown a little older).

Throughout the event videos were shown on “What is SUDI?” and “Red Nose 6 Safe Sleep recommendations for Bub” and a video of support from NT Senator Malarndirri McCarthy.

A message from Senator Malarndirri McCarthy

Silent auction items were displayed around the room, all generously donated by First Nations artists and businesses. The funds from the silent auction will go towards creating Red Noses’ First Nations eLearning for Health Professionals.

Guests enjoyed catering from First Nations caterer Jarrah catering.

The event was attended by local First Nations health organisations and professionals, Red Nose staff, Red Nose Board Chair Nick Xerakias and Lyndy Bowden, Board Director and proud palawa woman from mouheneenner people of the South East Nation of lutruwita (Tasmania).

“I feel privileged to be a part of this incredible journey, walking along side First Nations families and communities to develop resources for keeping our bubs safe and for supporting bereaved families.“

Lyndy Bowden

“What a privilege it is to be working with Red Nose and amazing First Nations people to create resources for mob, by mob”

Emma Stenhouse

Red Nose is committed to working with First Nations families to create culturally safe information and resources to sleep bubs safely so they can grow strong.

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Red Nose Ambassador Irena Gilbert On Her Pregnancy Journey

Red Nose Ambassador Irena Gilbert recently joined our National Education and Health Promotion Manager, Loren Rushton on an Instagram broadcast to discuss ways to have a safer pregnancy.

Irena also shared an intimate and heartfelt update on her pregnancy journey with her Instagram followers.

“This is something I didn’t think I was going to share but I have had a lot of questions about when my baby is due and I have deliberately not shared that for a reason,” says Irena.

“So early in the pregnancy our baby was diagnosed with a Single Artery Umbilical Cord which is more common than I thought. In fact, 1 in 100 pregnancies have a single artery cord. The main concern being that the baby is small to develop.

“So our baby and my bump is smaller than what is expected for how far along I am and I didn’t want to be compared to other women around the same gestation as me,” says Irena.

For Irena, that means monitoring her baby’s movements and patterns, which is one of the three important pieces of advice Red Nose’s Loren Rushton provides when it comes to a safer pregnancy:

1. Monitor baby’s movements: every baby is different – getting to know what is the normal pattern for your baby is key.

As you get toward the third trimester, you’ll get to know the patterns of your baby and you’ll start to learn their awake patterns, which also become their awake patterns when they come out of the womb as well.

When movements change (either large increase or a big decrease in movements) that’s something you’ll want to notify your healthcare provider about.

2. Sleep on your side from 28 weeks: this reduces the risk of stillbirth by 50%.

This is because lying on your back in the later stages of pregnancy puts pressure on major blood vessels, which can reduce blood flow to your womb, and restrict your baby’s oxygen supply.

3. Quit smoking: quitting smoking is hard but you and baby will benefit by quitting smoking any time during your pregnancy – you and baby will benefit by getting more oxygen. The good news is it’s never too late to quit smoking.

Loren also encourages expecting parents to link into their antenatal classes as they’re often a great source of additional information on being pregnant, for safer pregnancy advice and transitioning into parenthood.

Our Safer Pregnancy Advice Hub is a great place to start.

Nurture A Nourishing New Year And Join Red Nose As A Volunteer

The start of a new year often marks the start of new beginnings, goals and for those looking to find a meaningful way of giving back – an opportunity to fulfill a resolution as a volunteer.

Red Nose Australia celebrates the significant role our volunteers play. Volunteers help us in our mission to save little lives and support grieving families. From peer support, to community volunteers, to fundraising, to helping us at parenting expos, or simply knitting, sewing, or crafting in our Treasured Babies Program – our hundreds of volunteers contribute so much to Red Nose. Many give their precious time and effort to support bereaved families after the loss of a little one.

Our volunteers are people like Hayley Reeves and Jacinta Ryan, who turned their unimaginable child loss into a powerful force for good.

Volunteering for Red Nose not only provided Hayley and Jacinta the support they needed as bereaved mothers, but it also strengthened their friendship and paved the way for a support network for the remote community of Normanton in far north Queensland.

“Knowing personally how many people within our community had been affected by loss, I felt it was significant to acknowledge people’s journeys and create an atmosphere where they felt comfortable to come together,” says Hayley.

Jacinta Ryan’s own experience of losing baby Keeley to stillbirth, and being inspired by a supportive community, led her to join forces with Hayley.

“We wanted to give back to the community that had supported and continue to support us through our grief journeys,” says Jacinta.

“The support from the community was amazing and the gratitude from the Red Nose team made us feel valued and supported as volunteers,” says Jacinta.

Many of our volunteers also tell us that volunteering is a meaningful way for them to give back to the organisation that helped them through the pain and difficulty of their own losses. Volunteering allows them to pay it forward so future families have access to the same caring peer support.

Quotes attributable to Keren Ludski, CEO, Red Nose Australia

“If you’ve been inspired by Jacinta and Hayley, joining our volunteer team at Red Nose can help nourish your new year by building new connections, new friends and building supportive networks.”

“I’d like to thank our hundreds of Red Nose volunteers who give their time so generously to our programs and those on our 24/7 Grief and Loss Support Line. It is because of their incredible generosity that we are able to provide support to thousands of families around Australia. We are so grateful to you.”

Register to Volunteer or attend our upcoming Volunteer Information Sessions

The Red Nose Grief and Loss Support Line is available 24/7 for anyone affected by pregnancy loss, stillbirth or the death of a baby or child on 1300 308 307.

Media contact: Maria Salvador at mariasalvador@rednose.org.au or call 0402 941 493.

Red Nose Volunteers Key To The Success Of Remote Community’s First Walk To Remember Event

This International Volunteers Day, Tuesday 5 December 2023, Red Nose Australia celebrates the significant role our volunteers play. Volunteers help us in our mission to save little lives and support grieving families. From peer support to community volunteers to fundraising and to organising Walk to Remember events – our hundreds of volunteers contribute so much to Red Nose. Many give their precious time and effort to support bereaved families after the loss of a little one.

Our volunteers are people like Hayley Reeves and Jacinta Ryan, who turned their unimaginable child loss into a powerful force for good, organising the remote town of Normanton’s first ever Walk to Remember event in October this year.

Walk to Remember events are an opportunity for anyone affected by the loss of a pregnancy, stillbirth or the death of a baby or child to gather and walk the steps their children never got to take. It gives families the opportunity to openly talk about their babies and children with people who have experienced a similar tragedy. It also allows them to build connections with their community.

Volunteering for Red Nose not only provided Hayley and Jacinta the support they needed as bereaved mothers, but it also strengthened their friendship and paved the way for a support network for the community.

“Knowing personally how many people within our community had been affected by loss, I felt it was significant to acknowledge people’s journeys, and create an atmosphere where they felt comfortable to come together,” says Hayley.

Jacinta Ryan’s own experience of losing baby Keeley to stillbirth, and being inspired by a supportive community, led her to join forces with Hayley.

“We wanted to give back to the community that had supported and continue to support us through our grief journeys,” says Jacinta.

“With about 50 participants in Normanton’s Walk to Remember, we proudly walked from the Mutton Hole Wetlands to the Albion Hotel in memory of our little ones,” says Jacinta.

Image 2 Jacinta and Aaron Ryan Walk to Remember

Many of our volunteers also tell us that volunteering is a meaningful way for them to give back to the organisation that helped them through the pain and difficulty of their own losses. Volunteering allows them to pay it forward so future families have access to the same caring peer support.

Quotes attributable to Keren Ludski, CEO, Red Nose Australia

“This International Volunteers Day, I’d like to thank our hundreds of Red Nose volunteers who give their time so generously to our programs and those on our 24/7 Grief and Loss Support Line. It is because of their incredible generosity that we are able to provide support to thousands of families around Australia. We are so grateful to you.”

“This year, there were 19 Walks to Remember in Australia and without volunteers like Hayley and Jacinta, Red Nose wouldn’t be able to run Walks to Remember across the country. If you’ve been inspired by Hayley and Jacinta’s story and would love to give back, please click the link below. We look forward to welcoming you to the Red Nose volunteer team!”

Register to Volunteer

The Red Nose Grief and Loss Support Line is available 24/7 for anyone affected by pregnancy loss, stillbirth or the death of a baby or child on 1300 308 307.

Media contact: marketingrequests@rednose.org.au

Brand update from Red Nose

​One mission, one vision, one brand.

Two years later, as a unified organisation, we are working hard to reach as many people as possible with safe sleep and safer pregnancy messaging, and information on how to access bereavement support.

To support this work, we are focused on building one, easily identifiable brand.

From September 2023 onwards, Red Nose will be the official brand for the organisation. We respect the many different groups of people who combined in their commitment and passion to build the organisation we are today.

We have great respect for the SANDS brand, and the role of SANDS in supporting so many families through very difficult times. As such, the SANDS legacy will remain, through our commitment to bereaved families, through our focus on community and through our grass-roots activities.

Sharing with our community

Community is at the heart of everything we do at Red Nose, and so we shared our vision for the Red Nose brand with our supporters. The feedback was overwhelmingly positive. Over 87% of our supporters were comfortable with the changes being made.

We also received feedback that some people were unaware that we support families who have experienced any type of loss. We want to reach every family that needs support, so it is a priority for us to ensure all Australian families know they can reach out to Red Nose if they experience any type of loss.

Looking forwards

We will provide the same services and support as we currently do, but instead of seeing the SANDS and Red Nose logos together in some places, it will be the Red Nose logo.

The purple and aqua SANDS colours are now part of our overall branding. We will also include other elements from the SANDS style, such as line drawings, beautiful watercolour style artwork, and heart and butterfly iconography.

We will be updating the names of some of our social channels, and will start work on a new website, to replace the current sites. We will also update some of our brochures and other collateral.

All SANDS activities will continue, such as our annual Walk to Remember events and Say Their Name Day. We are committed to supporting every family who needs us and ensuring we hold a safe space for bereaved families.

To read our history visit here.

To read our announcement when Red Nose and Sands merged visit here.

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Red Nose Australia Secures Funding For First Nations Families Support With Safe Sleep For Bubs

IMB Bank Community Foundation today announced Red Nose as a funding recipient of a generous $8,800 grant. This funding will support Red Nose’s “Safe Sleep for Bubs” project – expanding it to specifically support First Nations families in NSW and ACT.

Tragically, First Nations babies are at a higher risk of dying from Sudden Unexpected Death of an Infant (SUDI) and Sudden Infant Death Syndrome (SIDS) than non-first nation babies.

Red Nose currently have First Nations specific resources which can be accessed at rednose.org.au, and are delighted have financial support to further develop and distribute these assets.

“Safe Sleep for Bubs” is a community education project that will directly share culturally safe, life-saving information, aiming to reduce the number of preventable deaths of First Nations babies.

“One of the most significant stressors for First Nations mothers is ensuring the safety of their babies,” says Skye Stewart, First Nations Midwife and Red Nose representative. “Red Nose identified a deficiency in effective, evidence-based, and culturally appropriate safe sleep messaging for First Nations families. This generous funding from the IMB Bank Community Foundation will play a pivotal role in enabling Red Nose to ensure these educational resources are available to these families in ACT and NSW, as well as to the dedicated healthcare professionals who work closely with them.”

Red Nose is Australia’s leading authority on safe sleep and safer pregnancy advice as well as bereavement support for anyone affected by a miscarriage, stillbirth, the death of a baby or a child. Red Nose’s Safe Sleep education programs have resulted in an 80% reduction of SIDS in Australia – but there is still work to do.

First Nations families are invited to attend a monthly Yarning with Skye session on the first Wednesday of every month. Skye Stewart is a proud Wergaia and Wemba Wemba woman from Mallee Victoria, a beautiful Country of red dirt and stark starry skies. Each session covers information about safe sleeping for bubs and safer pregnancy.

The Red Nose Safe Sleep Advice for Parents and Carers is available between 9am and 5pm Monday to Friday (AEST). Call 1300 998 698 or contact the Red Nose Education team at education@rednose.org.au

The Red Nose Grief and Loss Support Line is available 24/7 for anyone affected by miscarriage, stillbirth, baby or child death on 1300 308 307.

Media Contact:  
For media inquiries, interview opportunities and additional information, please contact:

Red Nose PR Specialist | rhiannoncontin@rednose.org.au 

ACCC Announces New Safety Standards For Children’s Toys What Parents Need To Know

On September 5th 2023, The Australian Competition and Consumer Commission (ACCC) announced updates the mandatory standard for toys designed for children up to and including 36 months of age.

Red Nose has collated the key points of what parents and care providers should know.

1. Increased Safety Measures: The updated standard focuses on enhancing the safety of toys by reducing the risk of small parts detaching during play or after reasonable wear and tear. This significantly lowers the chances of choking, suffocation, or other serious accidents.

2. What’s Covered: The standard applies to various toys, including rattles, toy dummies, teethers, push and pull toys, bath toys, dolls, games, and more, designed for young children.

3. Exclusions: Some items are excluded from this standard, such as balloons, marbles, and certain materials like playdough. While these items are not covered by the standard, it’s crucial to be aware that they can still pose a choking hazard to young children. Balloons and marbles, for example, can easily be swallowed, leading to serious health risks.

Even playdough, despite being a favourite among kids for creative play, should be used under adult supervision to ensure it isn’t ingested or used inappropriately. Additionally, toys made entirely from highly porous materials are exempt, except for those with pompoms. These exclusions highlight the importance of diligent supervision when children are engaging with items that are not specifically regulated for safety.

4. Compliance Options: Manufacturers can comply with the standard by adhering to specific international, European, or American standards related to mechanical and physical properties.

5. Battery-Operated Toys: Toys containing batteries must have a secure battery compartment accessible only with a tool to prevent potential harm to children under 36 months. All batteries are a choking hazard, and button (or coin) batteries in particular can be incredibly dangerous if ingested. For more information on battery standards you can find out more information here.

6. Labelling Matters: Even if toys may seem marketed for older children, the mandatory standard may apply if they are considered suitable for children under 36 months. Appropriate age labels are crucial for consumer awareness. Make sure you check products for their labels to see if they comply and are suitable for your child.

7. Transitional Period: Suppliers have until March 4, 2025, to transition to the new standard. During this period, they can choose to comply with the previous standard or the updated one. Red Nose encourages parents to do research on any products before purchasing them.

8. Recent Recalls: Red Nose encourages parents to stay updated on product recalls related to children’s toys. Some recent recalls include wooden rattles and baby spoons. Ensure the safety of your child’s toys by checking for recalls. You can see recalled items here.

The full announcement with additional detail is available at the ACCC website. Red Nose encourages parents to stay informed, check for recalls, and make informed choices when purchasing toys for young children. For more details, refer to the ACCC website or the Federal Register of Legislation website for the complete standard requirements.

For more information on providing a safe environment for play – and sleep – for your little one visit our safety hub Baby & Young Children Safety Environment | Red Nose Australia

Rebuilding Families Lives

By Jo Baker, National Counselling Manager

As the National Counselling Manager at Red Nose, my team and I listen to stories each and every day that are absolutely heartbreaking.

From a worried Dad who asked “It’s been months and my wife still won’t leave the house. How do I help her?”, to a grieving mum who shared “My tummy feels so empty, like she was never there at all. I feel like I’m going crazy”, or another mum who was struggling to find a new normal “My other kids don’t know why I’m so sad. How do I put a smile on my face when my heart is so broken?

In the last month alone, around 60 parents and family members were referred to our counselling team. With their baby or child gone from their loving arms; they desperately need support to work through their heartbreaking loss.

It is so hard to fathom a child dying before their parents, it seems so unfair. But sadly, as each day passes, more and more parents will face their own journey of grief.

I recently finished a session with a client, Jessica*, a bereaved parent who was so thankful for the tremendous support she has received over the last 18 months.

She said that Red Nose has been the light that helped guide her through the darkness.

And it’s all thanks to the generosity of our caring supporters that we can provide our network of bereavement support services for grieving families, 24 hours a day, 7 days a week, free of charge.

Thanks to your amazing support, you have given Jessica, and so many other families, the strength she needed during the most difficult time in her life – so that she could pave a new path forward.

“After losing my baby, talking to a Red Nose Peer Supporter made all the difference. If they could survive the same devastating loss and come out the other side, then there was hope for me too.” – Jessica

Bereavement counselling is a very specialised field. And while grief is a natural human response, it is as individual as a fingerprint.

Our bereavement support services are unique in connecting bereaved families with qualified counsellors who have the specific skillsets and training to provide specialised support — and become a guiding light for families who are struggling in the darkness of their grief.

Many of our grief counsellors have their own experience of losing a baby or child. Finding others who have experienced something similar can bring so much comfort to grieving families — and those who can understand and listen without pity or judgement can make all the difference.

As we understand more and more about the psychology of grief, we understand that everyone grieves in their own way and in the grieving process, there’s no right or wrong.

There are so many misconceptions about how a person should grieve, which can cause them to question their emotions and reactions.

We often hear families say things like:

  • I thought I was going crazy, I am so exhausted.
  • Sometimes I think I will never have purpose in life again.”
  • My partner thinks that I don’t care but I do, I just find it easier to keep busy.

As a counsellor, I help families understand the many ways grief can be expressed.

Finding ways to safely share strong emotions, and develop strategies which can help them endure the pain that accompanies grief.

And as many people within our Red Nose team here know – because they are bereaved themselves – the journey is about creating a new ‘normal’.

The person they were before is no longer the person they are now.

As a Red Nose Counsellor, I am grateful to sit alongside someone in their darkest moments and be there to support them as they begin an incredibly difficult journey. And I have the privilege of seeing firsthand the transformation to the lives of families who have experienced the devastating and sudden death of their baby or child.

The families who walk through our doors are not simply clients, they become our community, our tribe, and they are at the heart of everything we do at Red Nose.

We travel together with them on a journey – a journey that they could never possibly have imagined they would have to take.

Guiding them through the darkness.

Leading them the through the twists and turns that grief throws at them.

Our aim is for them to reach a place where they can feel hopeful again. To experience the emotions they never thought they would be able feel again…like joy, happiness, peace.

Red Nose’s bereavement support services include a 24-hour Grief and Loss Support Line, Peer Support and One-on-One Counselling.

There are also services available to help parents return to work or even join support groups to help each other along their journey of grief.

One of the most common things our families talk about is their struggle to integrate back into their communities and workplaces.

Following the loss of a baby or child, the person they were before is no longer the person they are now. And they will never be the same again.

I often talk to families about how to ask for help – and how to accept help, which can often be difficult to do.

Most family, friends, colleagues and even strangers want to do the right thing, or say the right thing, but many don’t know how to do that.

And as exhausting as it can be for the bereaved family, sometimes it can be helpful for them to give those people guidance around what they need in that time.

Because no family should have to navigate the dark path of grief alone.

Grief never really leaves you. It ebbs and flows for a lifetime.

And that is why I’m so passionate about working with bereaved families, and championing education and advocacy for them within the broader community.

In reality, when we work with a family, we only get to see them for an hour once a week or fortnight. The majority of their time is spent out in the community and in their workplace.

And that’s why it’s so important for our team to give them the tools they need to cope, as well as helping to educate their networks of support.

So that family, friends and colleagues know how they can help bereaved families feel safe, be supported and avoid loneliness and isolation.

On behalf of all of the grateful families you have helped guide through the darkness already, thank you so much for your ongoing support and dedication.

None of the work of Red Nose would be possible without you and we are so proud to have you as such an important part of our Red Nose family. Thank you!

Red Nose Statement Homelessness And Sleeping Rough

Red Nose is heartbroken by the instances of homelessness and child loss shared in recent media. Red Nose is here for families who experience, miscarriage, stillbirth, baby or child death. The Red Nose Grief and Support Line is available 24/7 – call 1300 308 307.

Red Nose encourages parents follow their evidence based Six Safe Sleep Recommendations.

  • Always place baby on their back to sleep
  • Keep baby’s face and head uncovered
  • Keep baby smoke free, before and after birth
  • Safe sleeping environment, night and day
  • Sleep baby in their own safe sleep space in the parent’s or caregiver’s room for the first 6 months
  • Breastfeed baby: Breastfeeding has been shown to reduce the risk of sudden infant death.

Red Nose CEO Keren Ludski said

“This is an absolute tragedy and no family should have to experience this. While we encourage the Six Safe Sleep guidelines, we expect that it is going to be more difficult to follow the safe sleep guidelines whilst sleeping rough.”

“(At a recent Red Nose Event) I approached one family – very heavily pregnant mum, dad and toddler. I offered them some loaves of bread and sausages which they gratefully accepted. However, it was the next question asked by mum that changed everything for me! 

“Can you give me a cot? I have nowhere to sleep this new baby and we can’t afford to buy a cot. I need to be able to keep this baby safe.”

Red Nose are now looking into programs to ensure families that find themselves in these situations can keep their little ones safe. This includes safe sleep guidelines specifically tailored for those in emergency situations or sleeping rough.

Babies are safest in their own safe sleep space in their parent’s or caregiver’s room, such as a cot. In overcrowded houses or small spaces, families may not have these options.

Unsafe settings for baby’s sleep-time include leaving baby unattended on an adult bed or bunk bed, placing baby on a waterbed or blow-up mattress, beanbag, couch, pillow or cushion, or with a sleeping adult or child on a couch, sofa or chair. Inclined bouncinettes and extended time periods in car seats are also unsafe sleep settings.

Under normal circumstances Red Nose do not recommend co-sleeping, however under emergency conditions this may be the only option available.

If you do co-sleep with baby:  

  • Keep pillows, sheets, blankets away from your baby or any other items that could obstruct your baby’s breathing or cause them to overheat. 
  • Sleep baby on their back 
  • If possible, avoid letting other children into the bed – it is not recommended that an older child shares a bed with you and a baby, but if you choose to do this, or there is no other option, then you or your partner should sleep between the child and the baby 
  • Make sure your baby won’t fall out of bed or get trapped between the mattress and the wall   
  • There are times when you should never co-sleep. This is when either you or your partner smoke, if you or your partner has drunk any alcohol, or taken drugs, even prescribed medication that may make you drowsy. Your baby was born premature (before 37 weeks) Your baby was born at a low weight (2.5kg or less.) 

For more information for parents or carers can call the Red Nose Safe Sleep Advice Line on 1300 998 698 between 9am and 5pm  Monday to Friday (AEST) or families can visit our advice library at https://rednose.org.au/section/education

The Grief and Loss 24/7 Support Line can be reached on 1300 308 307 or families can visit our support library at www.rednosegriefandloss.org.au  

Kiara Shares Near Miss

A tiny hand waved from under a blanket in the black and white video Kiarateuila Lattimore unearthed on her baby monitor. It caught the moment her son could have died.

It was definitely something I kept private for a while, because of the shame,” Lattimore tells 9Honey Parenting of the harrowing footage.

I couldn’t fathom people thinking, ‘How could you put your kid at risk after what your family’s already been through? After what you already know, you should know better.

The new mum thought she knew everything about sleep safety before the accident that could have killed her son.

She lost two siblings when she was young, one to stillbirth and another to late-term miscarriage, and her mum was always open with her about the family tragedies.

What comes out of it is fantastic information about what actually happens and what you can do to prevent things [going wrong],

she says of those conversations.


For more information, visit our Safe Sleeping hub.

Candice Warner Announced As An Ambassador For The 35th Annual Red Nose Day

Red Nose Australia have today announced Former Australian professional ironwoman and media personality Candice Warner as an Ambassador for the 35th annual Red Nose Day, which will be held on Friday 11th August.

As a mother of three young girls and having sadly experienced two miscarriages herself, Candice is extremely passionate about the work of Red Nose.

Candice said she is thrilled to be on board, supporting such an iconic day in the Australian fundraising calendar.

“Losing a child is every parent’s worst nightmare. Red Nose Day has one primary goal – to raise funds to save little lives and support grieving families. I am extremely proud to support such a fantastic cause,”

Candice said.

“I encourage everyone to join me in getting silly for a serious cause this Red Nose Day. Don a red nose, hold an event, ‘rock the red’ or make a donation. Donations from the community are vitally important in helping Red Nose continue their great work across Australia.”

Funds raised on Red Nose Day over the last 35 years have resulted in an incredible 80 percent reduction in sudden infant deaths. That’s 11,357 babies saved and counting.

But there is still more work to do. 3,000 babies still die suddenly and unexpectedly each year in Australia. We are losing them to stillbirth, SIDS and SUDI among other causes – that’s 9 little lives taken every single day.

While Red Nose is most commonly associated with sudden infant deaths, they also offer services to people impacted by miscarriage, including a free 24/7 support line. 1 in 4 pregnancies end in miscarriage and it is estimated that there are over 100,000 miscarriages annually in Australia.

Red Nose’s services include counseling and support for those who have experienced miscarriage, stillbirth, Termination for Medical Reasons, SIDS, SUDI or baby or child death. The free Red Nose Support Line is available 24/7: 1300 308 307.

Red Nose Day aims to raise $1 million this year to help save little lives and support grieving families. To register or donate visit rednoseday.org.au

Red Nose Australia Stands In Solidarity With Pink Elephant

Keren Ludski, CEO of Red Nose Australia, understands that one of the most challenging aspects of early pregnancy loss is the sense of invisibility it imposes.

Families who experience miscarriage may have very few tangible memories to cherish of their pregnancy, and they often feel that others cannot fully comprehend the magnitude of their grief.

“Acknowledging the lives of miscarried babies is not only about recognising their existence but also about ensuring that families receive the support and resources they need during their grieving process,” says Keren, “for this reason, Red Nose proudly stands alongside Pink Elephant’s #countourbabies campaign which highlights the importance of recognising miscarried babies in the national Census.”

The #countourbabies campaign emphasises the need for accurate data on the number of miscarriages occurring in Australia. By including miscarried babies in the Census, our organisations can advocate for improved referral pathways, increased funding for support, and a deeper understanding of the factors contributing to miscarriage.”

Currently, in situations where a traditional birth certificate cannot be issued – such as losses occurring before 20 weeks’ gestation – state and territory governments offer parents, and those profoundly impacted by early pregnancy loss, opportunities to officially acknowledge their baby’s life and loss. Early pregnancy loss commemorative certificates can be obtained through state and territory departments of Births, Deaths & Marriages.


See: Early pregnancy loss recognition | Guiding Light – Red Nose Grief and Loss on how to apply for an early pregnancy loss certificate.

To find out more about Pink Elephants’ #countourbabies campaign visit The Pink Elephants Support Network – News – #CountOurBabies: Including Miscarriage in the Census

Together, we can all create a more compassionate and inclusive society that supports families through their journey of loss and healing.

The Red Nose 24/7 Grief and Loss Support Line is available for anyone affected by miscarriage, stillbirth, baby or child death

Call 1300 308 307

Or visit www.rednose.org.au

For media inquiries or more information, please contact:

Rhiannon Contin
PR Specialist
rhiannoncontin@rednose.org.au
0448 368 203

Red Nose Australia Announces Nick Xerakias As New Chair

Press Release 28 JULY 2023 Red Nose Australia, a leading organisation providing pregnancy education, support and services to families affected by the loss of a pregnancy or child, is pleased to announce the appointment of Nick Xerakias as its new Chair. Nick assumes this position after the resignation of Craig Heatley, who served as Chair for 10 years.

Nick brings a wealth of experience and dedication to his new role. Having joined the Red Nose Board in late 2020 following a merger with SANDS, Nick has been actively involved in the organisation’s mission. His personal connection to the cause and his profound understanding of the challenges faced by bereaved families make him a passionate advocate for Red Nose’s work.

Nick’s journey began in 2017 when he and his wife Elena experienced the heartbreaking loss of their firstborn child Angelo at two weeks of age.

“We were fortunate to have an abundance of ongoing support from family and friends, but it was at the point of attending that first (SANDS support group) meeting that I realised that we are not alone…we all speak the same language due to our experiences,”

said Nick.

Of his appointment Nick says,

“I am extremely grateful for the opportunity to serve as Chair and am looking forward to continuing the important and impactful work that we do here at Red Nose.”

Keren Ludski, CEO of Red Nose, says

“we are so fortunate to have Nick as Chair of the Red Nose Board. He brings with him a wealth of knowledge, skills and expertise as well as a true understanding as to the difference our organisation can make for so many families.”

Red Nose Australia looks forward to continuing its vital work with guidance from Nick Xerakias, and other board and committee members. Red Nose remains dedicated to saving little lives and providing compassionate support to anyone affected by miscarriage, stillbirth and the death of a baby or child.

About Red Nose Australia

Red Nose is Australia’s leading authority on safe sleep and safer pregnancy advice, and bereavement support for anyone affected by miscarriage, stillbirth and the death of a baby or child.

Those affected by miscarriage, stillbirth and baby or child death can contact the Red Nose 24/7 Grief and Loss Support Line 1300 308 307 or visit www.rednose.org.au for more information.

Emmi’s Story

Over half of all women who had a stillbirth noticed that their baby’s movements had slowed down or stopped, so we know that it is an important indicator. But any change to what is usual for your baby should be noted and this can be an increase or decrease in movement. If you feel any change to your baby’s movements, contact your maternity care professional immediately. This is Emmi’s Story.

Thanks to you, the Red Nose team have been busy making sure parents like me, have access to the very latest, research-backed information when welcoming a new baby into the world.

Their expert information about decreased movements during pregnancy helped me notice early signs in my pregnancy. This information helped save my baby, Anna Susan.

After a long journey through infertility, my husband Steven and I were blessed to finally fall pregnant.

At about 8 weeks, we had our first scan. I’ll never forget hearing our fertility specialist say the words “this is your baby!” We were absolutely over the moon and so excited for our future.

To make sure we were both as prepared as possible, my midwife, Lisa, shared information from Red Nose about paying attention to any decreased movements. And the importance of side sleeping from 28 weeks to prevent stillbirth.

As a first-time mum, these were things I hadn’t thought about. It was this information from Lisa and Red Nose that saved mine, and my baby’s life!

With new research emerging all the time and a lot of misinformation online, it can be truly hard for you to know who to trust for information on how to keep babies safe.

It’s thanks to your support, that Red Nose is able to help educate thousands of new parents and carers. As Australia’s leading authority, Red Nose is a trusted source we can all rely on.

At 36.5 weeks, I noticed some changes in my baby’s movements. We were worried, so we decided to go to the Maternity Assessment Day Ward (MADU) as a precaution.

A lovely midwife checked over everything before confirming my baby was alive and moving. We were so relieved!

But my blood pressure was extremely high, and they had to do some tests. I was taken to another room and a doctor came in soon after saying “What do you know about Pre-eclampsia?

I said, “Oh I think you just have to stay in bed and rest,” to which he replied “Oh no. You’re going to be having your baby very soon”. I was set up with monitors, recording every time I felt a movement by pressing a button.

Thankfully, just two days later, at 2.25am on the 6th of June 2021, I gave birth to a beautiful baby girl named Anna Susan.

Today, Anna Susan is a bright and happy 2-year-old and is thriving. I thank my lucky stars we have her.

I hate to think about what would have happened if I didn’t have that lifesaving information from Red Nose when I needed it.

That’s why Red Nose resources are vital, particularly for first-time parents, when things can feel especially overwhelming.

Access to accurate education is so important throughout pregnancy. I would urge every expectant parent to seek information and be informed on the brilliant resources supplied by Red Nose.

Thank you for helping Red Nose continue to deliver expert information to new and expecting parents – it could save a baby’s life!

If you have any questions about Safer Pregnancy or Safe Sleep, you can call 1300 998 698 (during business hours AEST), or email education@rednose.org.au.

Click here to access Red Nose’s Safer Pregnancy Resources. Or if you’d like to learn about Safe Sleep practices, click here for the Safe Sleep Advice Hub. There is also expert information and advice from pre-pregnancy to five years of age.

Thank you again for your support. You’re making a real difference to the lives of so many Aussie families.

Thank you so much!

Irena Gilbert Ambassador

Red Nose Australia have today announced that Irena Gilbert (née Srbinovska) has come on board as an Ambassador for the 35th annual Red Nose Day, which will be held on Friday 11th August.

As a nurse and a woman who has experienced miscarriage, the work of Red Nose is close to Irena’s heart.

Irena revealed today that she and her new husband, Locky, have recently experienced another pregnancy loss. This served as a timely reminder about the importance of the support Red Nose offers grieving families.

“Red Nose reached out to me about the prospect of supporting Red Nose Day this year and the timing felt like a sign,”

Irena said.

“As a nurse, and a woman who hopes to be a mother one day, I was already passionate about the Red Nose cause. But, after experiencing another pregnancy loss just a matter of weeks ago, I was eager to get on board and show my support for Red Nose Day.

“I hope that by sharing my experience of miscarriage other women may feel less alone. Many people are not aware that Red Nose offers support for people impacted by miscarriage, so if my story helps just one person access the support they need, at least some ‘good’ can come from a very sad situation.”

One in four pregnancies ends in miscarriage, and it is estimated that there are over 100,000 miscarriages annually in Australia. Red Nose’s services include counselling and support services for those who have experienced miscarriage, stillbirth, Termination for Medical Reasons SIDS, SUDI or baby or child death. .

The free Red Nose Support Line is available 24/7: 1300 308 307.

You can support Irena’s Fundraising campaign here.

Red Nose Day aims to raise $1 million this year, to help save little lives and support grieving families.

To register or donate visit rednoseday.org.au

ACCC Launches Education Campaign

As part of a new ACCC education initiative on inclined baby products, Red Nose is warning parents to please never use these products to help a baby sleep.

Inclined baby products are often marketed as ‘baby sleepers,’ ‘rockers’ or ‘bouncers,’ with many claiming that they may help settle babies and ease the pain and discomfort associated with reflux. However, these products can potentially increase the risk of sudden unexpected infant death as a baby’s head can tilt forward, resulting in their chin resting on their chest and potentially compressing and obstructing the airway.

Some inclined products also have padded sides that contribute to the risk of suffocation or asphyxiation if the baby turns their face into the padding or rolls over in the device. Soft surfaces can obstruct the baby’s airway causing suffocation or allow exhaled air to build up around the mouth and nose, resulting in “rebreathing” of carbon dioxide, which can be fatal.  

Red Nose urges parents to reconsider using inclined baby products and to please never use these products to help a baby sleep.   

“Red Nose Australia has long been urging Australian families to reconsider the use of bouncinetts and inclined surfaces for sleeping. We are very excited to have the ACCC join us to amplify this message.”

Said Keren Ludski – Red Nose CEO

Red Nose strongly recommends that parents and caregivers follow the six safe sleep recommendations to reduce the risk of sudden infant death in babies or infants.  

The evidence-based six safe sleep recommendations are: 

  • Always place baby on their back to sleep. 
  • Keep baby’s face and head uncovered. 
  • Keep baby smoke-free, before and after birth. 
  • Have a safe sleeping environment night and day. Ensure you have a mattress that is firm, clean and flat with no loose blankets, soft bedding, toys, pillows, or bumpers. 
  • Sleep baby in their own safe sleep space in the parent or caregiver’s room for the first 6 months. 
  • Breastfeed baby if possible.

Parents and carers can visit babyproductsafety.gov.au for the full guide of latest, most reliable information on best practices to keep their baby safe and on unsafe products.

The Red Nose Safe Sleep Advice Line is available on 1300 998 698 (Monday to Friday, 9am to 5pm) where parents and caregivers can speak to sleep educators and be given up-to-date, safe sleep advice. 

Quotes from Tiffany Fryett, Senior Education Officer, Red Nose Australia

 “Babies have proportionately large heavy heads in relation to their body, and thick short necks. By placing a baby to sleep in an inclined position there’s a greater risk of babies’ heads rolling forward into a chin-to-chest position, which can increase the risk of suffocation as the airway becomes compressed and obstructed. For this reason, babies should be placed on their backs to sleep with their face and head uncovered. 

“The Red Nose safe sleep recommendations are all research and evidence-based and have helped to reduce the incidence of SIDS in Australia by 80 percent since 1989. 

“If you use a bouncer to entertain your little one, ensure you can always see them, that they are within arm’s reach and if your baby looks like they are going to fall asleep, move them to a safe sleep space. 

“If parents need support in creating a safe sleep environment, or advice around following the Red Nose safe sleep recommendations, we encourage them to call our free Red Nose Safe Sleep Advice Line on 1300 998 698 to speak with our sleep educators.” 

* Breastfeed baby, when possible. Breastfeeding has been shown to reduce the risk of sudden infant death.

Learn more about Red Nose Safe Sleeping Recommendations here.

What is a safe sleeping environment for your baby? Learn more here.

Visit the babyproductsafety.gov.au website here.

For interviews: Rhiannon Contin I 0448 368 203 | rhiannoncontin@rednose.org.au

Call our Grief and Loss 24/7 Support Line 1300 308 307

Call our Safe Sleep Line 1300 998 698

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