Red Nose Day
Red Nose Day

Why do we need Red Nose Day?

Every day across Australia, 9 babies and young children die suddenly and unexpectedly. We’re losing them to SIDS and stillbirth, among other things. This devastating loss is indescribable.

How to get involved?

Join Red Nose Day and Get Red to help fund crucial research and prevent little lives being lost. Your support will help save little lives and provide counselling services to grief-stricken families who are devastated by the loss of a treasured baby or child.

Sign up to Red Nose Day today and Get Red to make the world a brighter place for the little lives who need it most.

Why Red Nose Day?

In 1988, the first Red Nose Day was held, asking Australians to “get silly for a serious cause” to raise awareness about SIDS. This event quickly became a national fundraising initiative, helping to finance research and support programs for grieving families. During this time, Red Nose launched its health promotion campaigns and bereavement support services, reaching more families across the country.

Red Nose today

Today Red Nose are considered Australia’s experts in Safer Pregnancy and Safe Sleep. We also support anyone affected by the loss of a pregnancy, stillbirth, death of a baby or child.

Red Nose Day is our major annual fundraiser and is now held on the fourth Thursday of August. It helps fund our research, bereavement and education programs.

Two women smiling wearing Red Noses
Red Noses
Raising funds for Red Nose

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Last updated on February 11, 2026
Published on February 12, 2025

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“I found meeting people in real life who were going through a similar journey helped me greatly. It was so healing to be able to support one another, listen to and share our experiences without judgement or anyone feeling uncomfortable. Without a doubt the peer support I received through Red Nose immensely helped me mentally and emotionally during the times that I needed it the most”

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Call our Grief and Loss 24/7 Support Line 1300 308 307

Call our Safe Sleep Line 1300 998 698

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