Help Red Nose Reduce Nine Deaths a Day to Zero

Red Nose is encouraging Australians to help reduce the deaths of nine children a day to ZERO, by supporting Red Nose Day on Friday 30 June.

Child With Red Noses Homepage Banner For Red Nose Day

Now in its 29th year, Red Nose Day is fundamental in highlighting the devastating reality that each year in Australia over 3,200 babies and children die suddenly and unexpectedly – with causes including stillbirth, SIDS and fatal sleep accidents.

While huge progress has been made by Red Nose since its inception in 1977, there is still a long way to go, and funds raised through Red Nose Day activities enable them to continue their work saving the lives of babies and children during pregnancy, infancy and childhood, supporting bereaved families, and strengthening their research and education programs.

Red Nose can’t do it alone, and so they’re calling on supporters to pledge, “I’m in,” and get involved with Red Nose Day in a variety of ways. By purchasing a red nose or other Red Nose Day product, making a donation, hosting a children’s fundraising disco or setting up an online fundraising page, you’ll be aiding Red Nose in their mission to reduce the number of deaths of Australian babies and children from nine per day to ZERO.

This year Red Nose Day products include a brand new disco-loving, adorable plush toy character, DJ Daisy, who will join red-hot favourites Leroy Lyrics, Sally Sunshine and Katie Cakes. Also available to purchase will be pens, wristbands, pins and key rings to show your support.

Of course the iconic red noses will be available, along with larger versions of the red nose designed for your car and even an enormous one for your truck!

All these products will be available to purchase from Big W, Target, CUA and other leading retailers as well as online at

Key details for Red Nose Day:

What? Red Nose Day 2017

When? Friday 30 June 2017, with campaign activity running throughout June

Where? Australia wide


Why? To raise money for Red Nose so it can continue to provide safe sleeping education and fund vital research to save the lives of babies and children

Red Nose Day has been an integral part of Red Nose’s fundraising calendar since 1988. By supporting Red Nose Day you will help fund:

  • Research into the causes of stillbirth and sudden unexpected death in infancy (SUDI)
  • Life-saving education with a track record of reducing the risk of SUDI
  • Bereavement support for the up to 60 people who are impacted by the death of one child

Show your support this June by purchasing a Red Nose Day product, donating to Red Nose or starting your own fundraising campaign. Go to for further information on how you can get involved.



About Red Nose

In October 2016, SIDS and Kids launched its new name, Red Nose, and new remit – to reduce the incidence of sudden and unexpected death in babies and children in Australia to zero.

Red Nose provides vital safe sleeping education to expectant mothers, their families and healthcare professionals all around Australia. They also conduct world-class research into sudden and unexpected death in infancy and provide crucial bereavement support to those affected by the death of a baby or child, receiving more than 10,000 calls for support and education every year.

Since Red Nose’s inception, over $16.7 million has been devoted into researching stillbirth, neonatal death, Sudden Infant Death Syndrome (SIDS), and other causes that contribute to the 3,200 unexpected infant deaths that devastate Australian families each year.

For further information please contact:

Shaheeda Chelat

PH: 0423 450 345


Kylee Pryor

PH: 0423 106 598