Help Save Little Lives This Red Nose Day 24 June 2016

SIDS and Kids are urging Australians to help save little lives by supporting Red Nose Day on Friday 24 June.

Celebrating its 28th anniversary in 2016, Red Nose Day brings much-needed attention to the work of SIDS and Kids, whose research and education programs have significantly reduced the number of sudden and unexpected deaths in infancy in Australia. SIDS and Kids also provide bereavement support for all families who have experienced the sudden and unexpected death of a baby or child - including stillbirth, SIDS and fatal sleeping accidents.

But continuing this life-saving work and support for Australian families relies on Red Nose Day. 2016 supporters can get involved and help in a number of ways - by purchasing a red nose, any other Red Nose Day product, making a donation or setting up a personal Everyday Hero “Dare 2 Care” fundraising account – every effort will go towards saving little lives.

Products for purchase this year are some of the best yet. Introducing the latest Red Nose Friends; the adorable plush toys ‘Leroy Lyrics’, ‘Sally Sunshine’ and ‘Katie Cakes’. These playful characters will be available to purchase along with items such as pens, wristbands and funky baby bandana bibs – perfect for the fashionable baby or toddler.

Another stylish way to show your support of Red Nose Day is with jewelry. Elegant silver beaded bracelets will be on offer, as well as a delicate pendant necklace comprising an interlocked heart in a red never ending circle of love. And we can’t forget the iconic red noses – always a favourite to wear with pride on Red Nose Day!

All these products will be available to purchase from Big W, Target and other leading retailers as well as online at

In addition to the merchandise and fundraising opportunities, through an innovative new partnership, Australian Radio Network and iHeartRadio have come on board for Red Nose Day 2016. Further details of this partnership, including information on some exciting public events around the country, to follow.

Key details for Red Nose Day

What? Red Nose Day 2016

When? Friday 24 June 2016, with campaign activity running throughout June

Where? Australia wide


Buy any Red Nose Day product

Why? To raise money for SIDS and Kids so it can continue to provide safe sleeping education and fund vital research

SIDS and Kids saves the lives of thousands of babies’ each year through conducting world class research and providing evidence based education, bereavement support and community awareness programs. Red Nose Day has been an integral part of the charity’s fundraising calendar since 1988.

By supporting Red Nose Day you will help fund:

  • Further research into areas such as stillbirth and Sudden Unexpected Death in Infancy
  • Community education to reduce the risk of Sudden Unexpected Death in Infancy
  • Bereavement support for Australian families

Show your support this June by purchasing a Red Nose Day product, donating to SIDS and Kids or starting your own fundraising campaign. Go to for further information on how you can get involved.




About SIDS and Kids

SIDS and Kids provides vital safe sleeping education to expectant mothers, their families and healthcare professionals all around Australia. They also conduct world-class research into sudden and unexpected death in infancy and provide crucial bereavement support to those affected by the death of a baby or child, receiving more than 10,000 calls for support and education every year.

Since SIDS and Kids’ inception, over $16.5 million has been devoted into researching stillbirth, neonatal death, Sudden Infant Death Syndrome (SIDS), and other causes that contribute to the 3,100 unexpected infant deaths that devastate Australian families each year.

For further information, please contact Bec Brown Communications:

Bec Brown
PH: 0403 052 256

Shaheeda Chelat
PH: 0423 450 345