Thousands of Australians have shown their support for Red Nose Day by buying merchandise, making donations, volunteering, and raising funds through community activities to help Red Nose reduce the deaths of nine children a day to zero.
Thousands of Australians have shown their support for Red Nose Day by buying merchandise, making donations, volunteering, and raising funds through community activities to help Red Nose reduce the deaths of nine children a day to zero.
“Thank you to the many generous Australians that supported Red Nose Day this year,” said Red Nose CEO Theron Vassiliou. “It continues to be a vital fundraiser for Red Nose as we strive to achieve our goal of eliminating all preventable deaths in babies and small children.”
Red Nose Day fundraising will be used to support research into the causes of sudden infant death syndrome and stillbirth, will fund the distribution of more than 1,000,000 pieces of educational literature a year free to new parents, and will allow bereavement counselling to be provided to people impacted by the death of a child.
Highlights from this year’s Red Nose Day included an estimated 50,000 children having fun at Little Rockers Red Nose Discos at more than 350 child care centres across the country.
Over 100 businesses and community organisations registered fundraising events, online fundraisers raised $100,000, and hundreds of volunteers, including from Red Nose Mission Partner CUA, sold merchandise at shopping centres, train stations and other locations.
In Canberra, ACT Fire and Ambulance services put red noses on their vehicles, in Sydney Hutchinson Builders hosted their annual big breakfast fundraiser, in Victoria Ferguson Plarre Bakehouses donated $1 from every Red Nose Day cupcake sold, and in Perth Lord Mayor Lisa Scaffidi dropped by the CBD stall to show her support.
In the media, Red Nose Day was featured on Channel 7’s Sunrise program live from Martin Place, and Channel Nine’s Today show interviewed parent ambassador Lauren Movick about the support she received from Red Nose after her son was stillborn.
On social media, celebrities including Zoe Foster Blake, Commando Steve, Bec Judd, and Michelle Bridges, showed their support, as did the St Kilda and Sydney AFL Clubs.
Donations in support of Red Nose Day can still be made online at rednose.org.au/donation.
