Red Nose names Sheridan as official linen partner

Red Nose is pleased to announce Sheridan as its first official bed linen partner, extending the already strong partnership between the two iconic Australian organisations for three more years.


The luxury Australian homewares brand has been a proud partner of Red Nose since February 2013.

Red Nose Australia CEO Keren Ludski said she was proud to continue the longstanding partnership with the Australian-owned company.

“As our first official bed linen partner, Sheridan has supported and created awareness of the work of Red Nose since 2013,” Ms Ludski said.

“I’m thrilled to be partnering with Sheridan for three more years, knowing that Sheridan will continue to help Red Nose raise awareness and educate parents and carers about the importance of sleeping baby safely.”

Sheridan Group General Manager, Paul Gould, said the company is proud to be Red Nose Australia’s official bed linen partner, and looks forward to continuing to raise awareness for sudden and unexpected death in infancy (SUDI).

“We partner with Red Nose to raise awareness for SUDI, and the results achieved by Red Nose to date are remarkable.

“We want to provide ongoing support to Red Nose so they can achieve their current and future objectives, and together continue changing the lives of Australian families.

“By partnering with Red Nose, we’re ensuring that we can do everything in our power to protect little lives.

“We’re not only able to provide safe and high-quality baby products, but we’re able to educate and create awareness around safe sleeping practices.

“Our involvement in Red Nose Day allows us to support and contribute to the great work being done by the organisation,” he said.

The partnership announcement comes as Sheridan launches its new Sheridan Baby Collection.

To celebrate our exciting partnership, Sheridan is offering a special discount to customers and will be running a competition for Red Nose Supporters:

Enjoy 30 per cent off the Sheridan Baby Collection. Plus, as a Red Nose supporter take a further 10 per cent off, saving a total of 40 per cent!

Use code: REDNOSE at the check-out to redeem.

Go into the running to win a $1000 Sheridan Baby Bundle!

To celebrate our partnership, Sheridan is giving one lucky entrant the chance to win! To enter, follow @SheridanAustralia and @RedNoseAustralia; then tag a friend in the competition post, and tell us in 25 words or less what your favourite Sheridan Baby product is, and why.

Be quick! The competition closes on Sunday 29 September at 9pm AEST.

Click here for full terms and conditions.