Red Nose Safe Sleep Week 2020

Safe Sleep Week is Red Nose’s annual national safety campaign to raise awareness of sudden infant death and the proven advice for how parents and carers can reduce their risk of it occurring.

Running from 9 to 15 March 2020, Red Nose Safe Sleep Week aims to raise awareness of vital safe sleep recommendations and provide practical advice and tips on the ways parents and carers can to reduce their risk.


Red Nose Chief Midwife Jane Wiggill said the campaign aims to educate every parent and carer in Australia with easy to understand, evidence-based advice.

“Sudden and unexpected death in infancy is a very real fear for parents, and it can be a challenge to know what you can be doing to reduce your risk,” she says.

“There is a lot of conflicting information, and our aim is to make sure parents receive the right information.

“Red Nose has been educating parents for 40 years, and in that time we have helped reduce SIDS by 85 per cent – that’s over 10,000 little lives saved.”

“We know that greater awareness of safe sleeping leads to a decrease in the number of babies dying.

“Sadly about 100 babies still die each year from SIDS and other fatal sleeping accidents. If all parents and carers are aware of safe sleep advice these little lives could be saved.

“Around 300,000 babies are born every year in Australia – and about 180,000 to first time parents. That’s why it’s so important to keep talking about SIDS. We need to reach all new parents with our safe sleep messages.

The theme for Safe Sleep Week 2020 is the “why” behind our recommendations and practical advice to help parents get through the night.

Throughout the week, we will explore topics such as:

  • Why you should always sleep baby on their back
  • Why baby’s head and face should be uncovered during sleep
  • How to dress baby for safer sleep
  • How to set up a safe cot and sleeping environment
  • Moving from cot to bed (for toddlers)

Safe Sleep Week 2020 runs across Red Nose’s social media channels and website, and includes live Q and A sessions and demonstrations, education tools, videos and more.

“Everything parents need to know to reduce their risk will be covered,” Jane says.

“There is no rulebook for parents, but there are facts.

“Our aim is to make sure parents and carers have the very latest advice so they can make the best decisions for their family.”

Parents and carers can join in by following Red Nose on Facebook or Instagram.

How to get involved?

We want to reach as many parents and carers as possible with our safer sleep advice, but we need your help!

Make sure you share our posts on Facebook and Insagram, tag @rednoseaustralia and use hashtag #SafeSleepWeek.

Safe Sleep Week 2020 is proudly supported by Vtech, Bonds and Sheridan.