Red Nose Safe Sleep Week 2021

Running from 15 to 21 March 2021, Safe Sleep Week is Red Nose’s national awareness campaign to help save little lives.


Building upon the success of Red Nose’s ‘Back to Sleep’ campaign, which has helped reduce SIDS by 85%, the week will highlight our life-saving safe sleep recommendations – including our Australian-first guidelines around safe use of bassinets.

Safe Sleep Week will provide practical advice to parents and caregivers to help reduce the risk of sudden and unexpected death in infancy (including SIDS and fatal sleep accidents).

Red Nose Co-CEO Keren Ludski said the campaign draws upon Red Nose’s six evidence-based safe sleep recommendations, and hopes to provide every parent and carer in Australia with easy-to-understand advice about how to reduce the risk of harm for sleeping babies.

“Since Red Nose was founded over 40 years ago we’ve come a long way in reducing the number of babies who die from SIDS or sleep accidents. But there’s still vitally-important work to do.”

“SIDS is every parent’s greatest fears, and with new research emerging all the time, it’s important that people know that they can rely upon Red Nose’s evidence-based advice. We want to make sure everyone gets the right information.”

“For the first time in Australia, Red Nose has released guidelines around the safer use of bassinets. This is particularly important as bassinets become more popular, especially for parents who find it difficult to fit a cot in their bedroom. We’ve also released new parenting resources for safe sleep, as well safer co-sleeping.”

“In the past 40 years, by reducing SIDS by 85 per cent, we’ve helped save over 10,000 little lives. Sadly about 100 babies still die each year from SIDS and other fatal sleeping accidents. If all parents and carers are aware of safe sleep advice many of these little lives could be saved.”

Throughout the week, we will explore topics such as:

  • Why you should always sleep baby on their back
  • Why baby’s head and face should be uncovered during sleep
  • How to create a safe sleep environment
  • How to use blankets and sleeping bags properly
  • Sleeping safely away from home

Safe Sleep Week 2021 runs across Red Nose’s social media channels and website, and includes live Q & A sessions, new and updated education tools, videos and more.

Parents and carers can join in by following Red Nose on Facebook or Instagram.

Get involved by sharing our campaign

We want to reach as many parents and carers as possible with our safer sleep advice, but we need your help!

Make sure you share our posts on Facebook and Instagram, tag us and use the hashtag #SafeSleepWeek.

Safe Sleep Week 2021 is proudly supported by Bonds, Vtech and Sheridan.