It’s a COVID-safe Red Nose Day today!

  • Rock a digital red nose, wear our face mask, join our virtual telethon and donate now.
  • Help us raise $500k for research and support for a current surge in demand from grieving Australian families.
  • 24-hour virtual fundraising appeal on now to help stop alarming rate of 3,000 Aussie babies dying suddenly and unexpectedly each year

Australians are being ‘mobile-ised’ to raise vital funds today - this very different Red Nose Day - to help curb the devastation of 9 little lives lost every day to stillbirth, sudden infant death and other causes.

With today’s 32nd Red Nose Day falling while Australians adhere to various social distancing, work-from-home and lockdown requirements, Red Nose is asking those who can to join our ambassadors, Jimmy Rees (Jimmy Giggle), celebrity chef Kirsten Tibballs and also The Wiggles, in getting silly for our serious cause and donating to Red Nose Day.

There are Red Nose Day Face Masks for sale, Digital Red Noses for download and a virtual telethon staffed by Red Nose volunteers. A virtual national remembrance service is also being held via Zoom for families who have lost a baby or child.

Since COVID-19 restrictions were first introduced across Australia in March, Red Nose has experienced a surge in requests for support from families who have lost a beloved baby during this difficult time. Calls to the Red Nose 24/7 Grief and Loss Support Line have increased by 40%, while calls to our Red Nose Safe Sleep Advice Line from worried parents have jumped 30%.

Both of these services are among the suite of education and bereavement supports funded by Red Nose Day. Funds raised also go toward ground-breaking research to unlock the causes of stillbirth and infant death, and to spearhead prevention efforts.

For Australians thinking about supporting Red Nose Day today:

  • $45 can help save a baby’s life by funding a parent’s call to the Red Nose Safe Sleep Advice Line.
  • $80 provides immediate support for a grief-stricken family in crisis.
  • $128 funds a hospital discharge pack, with all the tools a new parent needs to keep baby safe at home.
  • $250 helps fund vital prevention research into the reasons why babies die from sudden infant death and stillbirth.

Quotes from Keren Ludski, CEO, Red Nose Australia

“It’s clear that during COVID-19, Australians need Red Nose Day more than ever. Red Nose is currently doing everything we can to provide that vital support to grieving families, and evidence-based reassurance to nervous new parents.

“Red Nose Day is absolutely critical for us to be able to continue these support services and to fund research that will create an Australia where not one baby dies suddenly or unexpectedly- that’s the ultimate goal.

“We’ve pivoted our fundraising to respond to the needs of Australians in lockdown by creating Red Nose Day Face Masks and Digital Red Noses, and we dearly hope that Australia joins us today in getting silly for our serious cause.”

More information:

• Donate online:

• Donate via our telethon 1300 998 698

• Red Nose Day Face Mask:

• Digital Red Nose on Instagram:

• Media Kit with images, b-roll, stats:

Social Media:

• Main hashtag #rednoseday

• Tag us on Facebook: @RedNoseAus

• Tag us on Instagram: @rednoseaustralia

Media contact:

Sheridan Cook 0401 842 841

Jane Metlikovec 0409 539 880