Target Zero

Help unlock the reasons why babies die suddenly and unexpectedly​. Give today and help accelerate the next generation of research.


Together, we are making real progress towards a future where no child dies suddenly and unexpectedly during pregnancy, infancy or childhood.​

Since 1989:

  • 10,329 babies saved5,6
  • More than $17 million invested in lifesaving research .
  • 85% reduction in infant deaths5.

But, there is still more work to do. We cannot rest until we reach zero.

300,000 babies are born each year in Australia1. But sadly more than 3,000 never get the chance to grow up2. That’s because:

  • 2,107 babies are born still – that’s one stillbirth every four hours
  • 742 babies die before they turn one month old.
  • 87 babies die from SUDI and fatal sleeping accidents3.
  • 103 children under four years die in accidents such as drownings and poisonings4.

Give today and help accelerate the next generation of research.

Your donation will be invested to help accelerate the next generation of research – your support is so vital because if we can uncover the answers why then together we can give parents and doctors the tools and resources they need to keep these babies safe. With your support, we can and will reach zero.

DOUBLE your impact

You have the power to accelerate the next generation of research. When you make a donation before 30 June your donation will be matched dollar for dollar meaning it will go twice as far and have twice the impact.

Donations to the accelerate appeal only received on or before 30 June, matched up to a total of $90,000.


References:

  1. Australian Bureau of Statistics (2018). 3301.0 – Births, Australia, 2017 ABS, Canberra.
  2. Australian Institute of Health and Welfare (2018).Australia’s mothers and babies 2016 – in brief.Perinatal statistics series no.34. Cat no. PER 97. Canberra: AIHW.
  3. Australian Bureau of Statistics (2018). 3303.0 –Causes of Death, Australia, 2017. ABS, Canberra.
  4. Australian Institute of Health and Welfare (AIHW) 2018. GRIM (General Record of Incidence of Mortality) Books 2016:All external causes of morbidity and mortality. Canberra: AIHW.
  5. Australian Bureau of Statistics (2003). SIDS in Australia 1981–2000: A statistical overview.ABS, Canberra & Australian Bureau of Statistics (2001–). 3303.0 – Causes of Death,
    Australia, 2001–. ABS, Canberra.
  6. Includes calculations prepared by Red Nose and confirmed by the ABS.

Donate Now

DOUBLE your impact by making a donation by 30 June.​

Read Craig’s story