Is the Lulla doll safe to use from birth?

Red Nose recommends that you withhold soft toys (& comforters) until baby is at least 7 months of age.

Keep soft toys out of the sleeping environment for babies under seven months of age because they may cover the nose and mouth and interfere with breathing.
The risk posed by suffocation by the presence of soft objects in the baby’s sleeping environment outweighs any benefit to the baby from a soft toy. It is therefore advised not place soft toys and other soft objects in the cot for babies under seven months of age.
https://rednose.org.au/article/can-my-baby-have-a-soft-toy