Executive Team

Keren Ludski - Red Nose CEO

Keren Ludski

Chief Executive Officer

Keren Ludski commenced as CEO of Red Nose Australia in December 2018.

With business and clinical experience spanning the manufacturing, corporate, and health care sectors, Keren has been responsible for all aspects of corporate governance, corporate stewardship, compliance and financial management.

Keren is an experienced and passionate clinician, providing counselling, clinical supervision and education for other professionals in the field of grief and loss, with a focus on supporting families following the death of a baby or child.

Keren is also a bereaved parent of Ben who tragically died from SIDS in 1998.

Read more about Keren

Margaret Polacska - Director of Prevention, Education and Research

Margaret Polacska

Director of Prevention, Education and Research

Margaret has a background in project management, business development, fundraising, health promotion and peer support, moving from engineering and managed services to the NFP sector after having children. A bereaved parent, Margaret recently developed and delivered Red Nose’s pilot Hospital to Home program with her team providing peer support and navigation to bereaved parents in the acute stages of grief following a stillbirth or neonatal death. She was also a consumer member of Safer Care Victoria’s Safer Baby Collaborative faculty.

As well as championing improvement in care and well-being for parents, Margaret is passionate about social justice and equality being a first generation Australian to parents who arrived in Australia as refugees without English as a language. She provides personal insight as a consumer and carer on a number of diversity and inclusion working groups in healthcare and is a Board Director for Transcend Australia.

Margaret joined Red Nose from Sands Australia in November 2020. She is responsible for ensuring our education and prevention programs continue to deliver on Red Noses’ mission to save little lives and ensure the wider community understands the devastating impact felt by families whose baby or child has died.

Rachel Bailey - Red Nose Director of Fundraising

Rachel Bailey

Director of Marketing, Communications and Fundraising

Rachel Bailey is a certified fundraising and marketing professional with over 22 years’ experience, having worked in both the corporate and not-for-profit sectors. She is passionate about engaging with supporters and enjoys working across the many different facets of fundraising and communications.

Rachel commenced at Red Nose in January 2022. She is responsible for raising funds and delivering our marketing and communications activities, to support Red Nose’s world-class research, lifesaving education programs, and vital bereavement support services.


Andrew Hutchins

Chief Financial Officer

Andrew Hutchins in an experienced CFO with 30 years of experience in financial and corporate services, having worked across a number of industries and in both the corporate and not-for-profit sectors.

Andrew commenced with Red Nose in April 2018 and is responsible for stewarding our financial resources to secure our long-term sustainability.

Rachel Ficinus - Red Nose Director Bereavement Services

Rachel Ficinus

Director, Bereavement Services

Rachel Ficinus is a registered psychologist with 16 years’ experience working in mental health, youth and family counselling, and paediatric palliative care in the public health and not-for-profit sectors.

Rachel commenced at Red Nose in May 2020 and is responsible for clinical management of Red Nose’s Bereavement Services, ensuring we continue to provide high quality and evidence-based bereavement support to all Red Nose families.