The story behind the Wiggles’ support of Red Nose

For more than 28 years, The Wiggles have made it their mission to help Red Nose Australia raise much-needed funds and awareness for eradicating sudden and unexpected death in infancy in Australia.

Heartbreakingly, there is a deeply personal reason behind this – the devastating death of Bernadette Field, daughter of The Wiggles’ Managing Director Paul Field and his wife Pauline, and niece of Blue Wiggle Anthony Field.

Bernadette Field has touched the lives of many

Bernadette died from SIDS in September 1988. She was 7 and-a-half months old.

An incredibly special part of Bernadette’s legacy has been her family’s drive in raising awareness and funds for Red Nose, tirelessly campaigning for the reduction of the national sudden and unexpected infant death rate.

Paul and Pauline have dedicated thousands of hours to research, education and support.

Bernadette’s sister Clare, has raised thousands of dollars for Red Nose, tirelessly campaigning to fund research to find the answers.

And the wider Wiggles family – the Wiggles themselves, the talented production crew, team members, staff and more have also been involved, in turn becoming a part of the Red Nose family. As one Wiggles’ staff member once told us: “There is an incredibly special and deeply personal reason behind what we do, and why we do it.”

The Wiggles have also played a major role in helping Red Nose raise awareness of our Safe Sleeping education campaign, which has been instrumental in reducing SIDS in Australia by an incredible 85 per cent, saving more than 10,000 lives.

We have no doubt that this support has saved little lives, and helped many other families on their journey to heal the pain of a child lost too soon.

And the support continues with Red Nose Wags – the culmination of work by toy company Headstart International, our Red Nose Day retail partner BIG W, and Paul Field and The Wiggles. All three partners have tirelessly worked to make Red Nose Wags a reality.

More than a toy, Red Nose Wags has allowed us to generate conversation and opportunities to spread vital information about our bereavement care services, safe sleeping messages, and the need to keep funding research to find the answers.

We still need to solve the last 15% of SIDS deaths. We also need to reduce the heartbreaking rate of stillbirth – from six deaths a day to zero. And, we need to find the answers to miscarriage and fatal sleep accidents. Through the support of incredible people like The Wiggles, we know we will find the answers.

What an incredible and beautiful impact Bernadette has made on so many people.

The limited edition Red Nose Wags is available only from BIG W – in-store and online – during the Toy Mania period. Available at the RRP of $30 while stocks last.


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