Safe Sleep Week 2024 - Keep it Simple, Keep Them Safe

The theme for this year’s Safe Sleep Week was Keep it Simple Keep them Safe.


Safe Sleep Week provided practical advice to parents, caregivers, educators and health professionals to help reduce the risk of sudden and unexpected death in infancy (including SIDS and fatal sleep accidents). It also aims to highlight that not everything families see on Instagram or other socials is safe.

To help encourage families to keep it simple, Red Nose launched our FREE ‘Safe Sleeping - A Visual Guide for Parents’. This easy-to-use guide uses images to help ensure families know what is and isn’t safe.

Red Nose’s National Education and Health Promotion Manager, Loren Rushton says:

“At Red Nose we understand how overwhelming it can be becoming a parent – between the sleepless nights and endless advice swirling around, it’s enough to make anyone’s head spin. Not to mention endless social media feeds constantly bombarding you with all sorts of baby products and images.

Unfortunately, not everything you see online is safe, especially when it comes to sleep. Without the right information, how can you know what’s actually safe for your little one?”

Red Nose’s ‘Visual Guide for Parents’ will help parents identify what images on socials are unsafe, so they know what to avoid doing.

Safe Sleep Week 2024 was run across Red Nose’s social media channels and website and included FREE online events. Throughout the week, Red Nose explored such topics as:

• Why you should always sleep baby on their back

• Why baby’s head and face should be uncovered during sleep

• How to create a safe sleep environment

• Why sleeping baby in your room is best

• How dads and partners can help keep their little ones safe

• Breastfeeding and its benefits

Make sure you follow the Red Nose Australia Facebook page for all your safe sleep advice:

Download the Visual Guide for Parents below:


Our six Safe Sleep recommendations

  1. Always place baby on their back to sleep - Learn more
  2. Keep baby’s face and head uncovered - Learn more
  3. Keep baby smoke free, before and after birth - Learn more
  4. Safe sleeping environment, night and day - Learn more
  5. Sleep baby in their own safe sleep space in the parent or caregiver’s room for the first 6 months - Learn more
  6. Breastfeed baby - Learn more

The Red Nose Safe Sleep Advice Line is available on 1300 998 698 (Monday to Friday, 9am to 5pm) where parents and caregivers can speak to sleep educators and be given up-to-date, safe sleep advice.

Media contact: Maria Salvador at or call 0402 941 493.